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About Rainier

PC gamer, WorthPlaying EIC, globe-trotting couch potato, patriot, '80s headbanger, movie watcher, music lover, foodie and man in black -- squirrel!

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EA Sports Extends FIFA Licensing Agreement Until 2022

by Rainier on May 8, 2013 @ 12:27 a.m. PDT

EA Sports and the Fédération Internationale de Football Association (FIFA) have extended their existing licensing agreement until December 31, 2022.

Under the terms of the agreement, EA Sports maintains exclusive rights to release FIFA-branded action and management videogames. In addition, EA Sports also holds exclusive rights to release the official FIFA World Cup videogame, as well as retaining its status as a Presenting Partner of the FIFA Interactive World Cup.

"EA Sports released the first FIFA-branded soccer game in 1993, and 20 years later our partnership with FIFA continues to be very strong," said Andrew Wilson, Executive Vice President and Head of EA Sports. "Our franchise has become the benchmark for quality and innovation in the sports videogame genre, and we look forward to many more years of connecting with consumers around the world with our games carrying the prestigious FIFA name."

"Our relationship with EA Sports is of high importance to FIFA," said Jérôme Valcke, FIFA Secretary General. "The FIFA videogames are a key experiential component in our work to communicate the FIFA brand and its values all over the world. This is highlighted by the 2.5 million football fans that have competed in this year's FIFA Interactive World Cup, which is just one example of the power of our partnership with EA."

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