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ManaCrowd Preparing Crowd Publishing Platform For Indie Games

by Rainier on July 24, 2013 @ 11:46 a.m. PDT

ManaCrowd is developing an online platform specifically designed to support independent video games, combining the services of traditional game publishing with the customer involvement of crowd funding.

ManaCrowd (currently in beta) will allow all interested players to be involved in a game's success from the earliest idea stage.

Player benefits include:

  • The ability to engage with and communicate feedback to game developers that are looking for consumer opinions
  • Royalties on future game sales to crowdfunding backers
  • Testing of new, unreleased games

Very different from crowdfunding heavyweights Kickstarter and Indiegogo, ManaCrowd moves the title through a unique “crowdpublishing” process of consumer feedback, concept refinement, funding, consumer testing, title promotion tools, and access to online distribution channels all from one centralized system. Developers get increased exposure, funding and promotion while retaining IP rights, a non-starter with traditional publishers.

“With billions of people having played a video game, there is an increasing demand for games that are new, fresh and most importantly unique. These niche concepts don’t have a system they can call their own, and that is where ManaCrowd comes in,” explains Kyle Boyko, ManaCrowd’s founder.

ManaCrowd aims to help promising concepts compete through word-of-mouth marketing rather than big budget advertising to make sure that great games find their audience. “Our mission is to make great concepts more likely to succeed when they hit the marketplace.”

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