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'Guitar Hero' Creators Form Interactive Fitness Company

by Rainier on July 30, 2013 @ 1:15 a.m. PDT

Kai and Charles Huang, the founders of RedOctane and brothers behind the Guitar Hero franchise, and Coleman Fung, philanthropist and founder of OpenLink, have announced a new venture to launch interactive fitness company Blue Goji.

Blue Goji’s mission is to transform the cardio exercise experience through immersive gameplay, track activity towards personal fitness goals, and create a social workout experience with friends.

The Blue Goji platform combines innovative software and hardware with the portability and power of tablets and smartphones to make cardio exercise routines an entertaining and rewarding experience.

“Our goal is to help people lead healthier and more active lives by providing anyone across all fitness levels with a fun way to work out, one that is accessible and compelling to use,” said Kai Huang, Blue Goji co-founder and CEO. “With Blue Goji, we’re developing a platform to support a variety of entertainment content that enables people to immerse themselves in their workout routines for a more enjoyable and social experience.”

Blue Goji’s platform of content and products will work together with tablets and smartphones on cardio equipment such as treadmills, stationary bicycles, and elliptical machines. Currently undergoing private user testing, Blue Goji will reveal additional information about the platform in the coming months and is currently accepting applications on its website from developers to create or adapt their mobile games for its library.

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