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IDW Publishing to License Its Comic Book Properties For Video Games

by Rainier on July 8, 2013 @ 6:31 p.m. PDT

The Powell Group has formed a licensing partnership with comics publisher IDW Publishing, to bring IDW's properties to games across all platforms, including mobile and console.

IDW is recognized as one of the industry's leading publishers, widely celebrated for its best-selling licensed comics, creator-owned titles and revolutionary art books. Along with offering top licensed comic brands based on movies, games and toys, IDW has built a catalog of hundreds of company-owned titles and characters that lend themselves to games. Powell Group will work with IDW to bring these titles to tablets and consoles worldwide.

"IDW's roster of titles and properties is exceptional, and we look forward to helping leverage their strong IP to deliver creative, boundary-pushing games to a global audience," said Jay Powell, founder and CEO, The Powell Group. "By using these strong licenses, combined with our expansive network of the world's most talented developers and publishers, we will bring these great stories off the pages of comic books and into the hands of gamers."

"Jay's team at The Powell Group has an incredible amount of experience in dealing with major licenses," said IDW Publishing's Ted Adams, publisher and CEO. "Their deep understanding of brands combined with exceptional client services makes them an ideal partner for us, and we are excited to be able to work with them to deliver interactive content that not only perfectly meshes with our comics and graphic novels, but can also be cross-promoted within our products."

IDW publishes some of the most successful and popular titles in the industry, including: Hasbro’s The Transformers, G.I. Joe and My Little Pony; Paramount’s Star Trek; Nickelodeon’s Teenage Mutant Ninja Turtles; 2000AD’s Judge Dredd; The Rocketeer; Toho’s Godzilla; Wizards of the Coast’s Magic: The Gathering and Dungeons & Dragons; HBO’s True Blood; and the Eisner-Award winning Locke & Key series, created by best-selling author Joe Hill and artist Gabriel Rodriguez.

IDW is also home to the Library of American Comics imprint, which publishes classic comic reprints, and Yoe! Books, a partnership with Yoe! Studio.

IDW’s series are continually moving into new mediums. Currently, Jerry Bruckheimer Films and Disney are creating a feature film based on World War Robot; Dwayne "The Rock" Johnson and Warner Brothers are producing a film based on Ashley Wood's Lore; and Michael Bay‘s Platinum Dunes and Sony are bringing Zombies vs. Robots to film.

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