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About Rainier

PC gamer, WorthPlaying EIC, globe-trotting couch potato, patriot, '80s headbanger, movie watcher, music lover, foodie and man in black -- squirrel!

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Aeria Games Sells Off PC Gaming Division

by Rainier on Feb. 27, 2014 @ 3:12 p.m. PST

Aeria Games & Entertainment has signed an agreement to sell its worldwide PC games business including its subsidiary Aeria Games Europe GmbH to ProSiebenSat.1 Games.

Aeria Games, together with its group companies in Asia, will focus exclusively on, and will use the proceeds of the transaction to invest in, its global mobile games development and publishing business.

"As one of the pioneers in the Western markets for free-to-play PC games, we have successfully built a global publishing business with 50+ million users. The company is extremely proud of our team's accomplishment and the transaction will give the business the requisite scale for continued growth," said Lan Hoang, CEO and co-founder of Aeria Games. "With the additional capital, we will invest exclusively in the mobile business with additional game launches. We have already proven ourselves as a strong publisher and developer of mobile games, and we look forward to exponential growth in the mobile business for years 6to come."

With offices in key Western and Asian countries and years of experience navigating the rapidly changing industry, Aeria Games has the breadth and depth to cover all major mobile gaming markets. The company will continue to develop mobile games for global launches, such as X-Men: Battle of the Atom, as well as use its substantial expertise in operating and publishing mobile games to work with Asian partners to bring titles to the Western markets and vice versa. Prior to the closing of the transaction, Aeria will rebrand itself under a new name.

The transaction with ProSiebenSat.1 Games will not impact the Aeria Games player community. The entire Aeria Games brand and platform will be acquired and further expanded by ProSiebenSat.1 Games, and users will continue to enjoy their accounts and all the games that they have been playing. The combination of the Aeria Games PC platform as well as mobile games with ProSiebenSat.1 Games will provide the operational and marketing scale to further grow the business moving forward.

In addition, the transaction will include certain successful mobile games licenses.

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