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Roadhouse Interactive Goes Into Publishing

by Rainier on March 18, 2014 @ 9:27 a.m. PDT

Roadhouse Interactive has announced the launch of its publishing services division.

This new division will partner and collaborate with leading developers from around the world to help them plan and implement every facet of live game operations. This new division will be led by the team from the newly acquired Chunky Pig, an industry-leading digital marketing company. The marketing and distribution experience of the Chunky Pig team will perfectly complement the game design and service expertise of Roadhouse Interactive.

“Chunky Pig has brought its marketing expertise to multiple console, mobile and free-to-play games. Bringing together our combined experience in developing and publishing was the natural next step in growing our business. With this newly launched business unit, Roadhouse Interactive can now offer a complete suite from publishing services to game development,” said James Hursthouse, CEO of Roadhouse Interactive.

“Roadhouse Interactive is building a track record of great game franchises, including the chart-topping FRS Ski Cross and upcoming Warhammer 40,000: Carnage. The company has made a significant investment in building backend platform technology and expertise to meet the demands of publishing its own titles. With the launch of our publishing services division, we are sharing this expertise and resources to other game companies,” said Nick Malaperiman, the newly-minted Head of Publishing at Roadhouse Interactive.

The publishing services group offers developers proven live game management services while enabling them to retain control or ownership of their IP. This developer-friendly approach to publishing has already attracted clients such as D3 Publisher (US), Boomlagoon (Finland) and Bloobuzz (Canada). Roadhouse Interactive provides a suite of marketing tools for user acquisition, KPI management, monetization, A/B testing as well as social media and community management. Roadhouse Interactive also provides business intelligence analysis as well as access to selected ad networks and other SDKs within its analytics platform to further reduce overhead costs for development studios.

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