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Destiny

Platform(s): PlayStation 3, PlayStation 4, Xbox 360, Xbox One
Genre: Action
Publisher: Activision
Developer: Bungie
Release Date: Sept. 9, 2014

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'Destiny' (ALL) Team Up With Red Bull For Exclusive Quest

by Rainier on June 24, 2015 @ 6:24 p.m. PDT

Destiny offers unprecedented variety of FPS gameplay, including story, cooperative and competitive multiplayer modes combined with public and social activities.

Set in the distant future, Destiny casts players as Guardians of the last city on Earth, who traverse the ruins of our solar system from the red dunes of Mars to the jungles of Venus. Players must battle enemies and reclaim what was lost during the collapse of mankind. Destiny's saga unfolds through grand tales and sweeping adventures by immersing gamers in a world with cooperative, competitive, public, and social activities.

Everything changed with the arrival of the Traveler. Long ago, it breathed new life into our system. Rain washed over Mars. Fresh air cleansed the skies over Venus. Soon after, humanity raced into the black, and colonized these newly remade worlds. It was a time of miracles – a great Golden Age.

It did not last. The Traveler had an ancient enemy. A powerful darkness that found us here on Earth, and nearly destroyed us. No one knows exactly what happened in those final moments, but we know this: we survived, and we owe our lives to the Traveler.

In our darkest days, Humans, Exos, and Awoken found the Traveler where it made its last stand, low above Earth, silent and immobile. We built the City – our last – within its protective veil, fighting countless wars to keep its peace. From that dark age, Guardians were born.

Now, a new era has begun, and the only hope for our future lies in unlocking the greatest mysteries of our past. You are a Guardian of the last safe city on Earth, able to wield some of the Traveler's incredible power. You are taking this mantle just as a new day dawns. Titans, Hunters, and Warlocks have finally returned to our long-lost worlds, only to find out we are not alone.

Defend the last safe City on Earth. Defeat our enemies. Explore the ancient ruins of our solar system. Discover all that we have lost.

Become legend.

Activision and Bungie have teamed up with energy drink manufacturer Red Bull to bring an epic new quest to players of Destiny via custom-designed Red Bull Energy Drink cans, inviting consumers across the United States and Canada to Become Legend, making this the first time a video-game, or any third party brand, has ever appeared on the Red Bull can.

Access to the quest will be available on specially-marked cans of Red Bull and leverage themes of speed, tenacity and strategy inspired by the energy drink, through the Red Bull Quest website. Each Red Bull can will also include bonus XP to help players prepare for this epic quest. Players can start using the bonus XP throughout the summer, with the in-game quest kicking off following the launch of The Taken King, the latest addition to the Destiny universe scheduled for release on September 15, 2015.

Red Bull will bring to life its unique marketing mix including collegiate tournaments, world-class Red Bull Athletes, and inspiring storytelling around the quest. A teaser video kicks off the journey and is available at the Red Bull Quest website.

"This partnership brings two brands synonymous with adventure together to offer Destiny players a unique opportunity to further advance their Guardians in the Destiny universe," said Tim Ellis, Executive Vice President and Chief Marketing Officer for Activision. "Whether a player is new to Destiny or with us since launch, the special quest promotion will help give them the 'wings' and experience boost to take on The Taken King."

The partnership further extends the relationship between the two brands that began with the launch of Destiny in 2014, which included a Red Bull Media House web series; integration into Destiny's Planet View experience; midnight launch events; and college campus programs featuring Destiny.

The limited edition Destinycan will also feature Red Bull athlete, member of professional eSports organization OpTic Gaming, and Destiny super-fan Michael "Flamesword" Chaves. Chaves will offer his expertise and experience as an eSports athlete and coach to help guide players through the quest. His inclusion on the cans will also mark the first time an eSports athlete appears on a limited edition Red Bull® Energy Drink can.

"I'm really excited to be a part of this partnership," said Michael "Flamesword" Chaves, Red Bull eSport athlete. "I love that Red Bull and Destiny have a shared sense of adventure, camaraderie, and pushing boundaries that both brands embody.  As a former Coach of OpTic Gaming and Team Captain of my current squad, I'm always looking to help others be at their best.  I am very much looking forward to coaching the Destiny community through the quest and help everyone Become Legend!"

The first Destiny-branded cans will be available exclusively across 7-Eleven stores in July with a full retail roll-out in August.  Closer to the launch of The Taken King, special Destiny-branded 4-packs of Red Bull will be available exclusively at Walmart that contain a Mega XP Accelerator, giving Destiny players an even greater advantage leading up to the launch.


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