Hot Wheels Unleashed

Platform(s): Nintendo Switch, PC, PlayStation 4, PlayStation 5, Xbox One, Xbox Series X
Genre: Racing
Developer: Milestone
Release Date: Sept. 30, 2021

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'Hot Wheels Unleashed' Design Battle Contest Winner Becomes Real Toy

by Rainier on Dec. 15, 2022 @ 2:10 p.m. PST

Hot Wheels Unleashed is an action-packed arcade-style racing experience featuring Hot Wheels cars and sky-high tracks.

Gamers can get ready to drift, boost, jump and crash on Hot Wheels’ iconic orange tracks in various single player game modes. Gamers can also challenge friends in multiplayer races, both online and offline, leveraging a split screen mode.

Hot Wheels Unleashed offers players the opportunity to drive the cars as if they were playing with the die-cast toys. The gameplay includes adrenaline-filled races, an extended choice of Hot Wheels vehicles with different attributes and rarity levels that players can customize with different skins, and jaw-dropping tracks set in everyday-life locations with special track pieces and interactive items.

The game also features a revolutionary Track Editor enabling players to customize tracks in any game environment and share them with the game’s community.

As of December 2022, the new Hot Wheels Rodger Dodger toy inspired by the winner of the Hot Wheels Unleashed Design Battle will be available from major retailers for purchase globally.

The contest, which gave players the opportunity to create unique livery designs for the Hot Wheels Rodger Dodger die-cast model through the in-game Livery Editor, collected more than 300 submissions per day, totaling over 10,000 design ideas in just a month, from Jan. 14, 2022, to Feb. 14, 2022.

The winner has been chosen by a special judging panel of Mattel’s world-class Hot Wheels designers:

  • Ted Wu - Vice President and Global Head of Vehicle Design, Mattel
  • Bryan Benedict - Director of Product Design, Mattel
  • Dmitriy Shakhmatov - Manager of Product Design, Mattel
  • Jerry Thienprasiddhi - Principal Graphic Designer, Mattel

After a meticulous process of evaluation, Mattel’s judges selected the “Digigold” design made by Hot Wheels Unleashed player Reds as the winning Rodger Dodger livery. Characterized by a dominant white colorway, this livery is a stylish addition to the classic Rodger Dodger vehicle thanks to its gold details, enriched by some black abstract inserts that complete a stunning look.

Hot Wheels Unleashed is available for PS5, PS4, Xbox Series X|S, Xbox One, Nintendo Switch and PC.


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