Demonstrating the strength of its long-term development strategy, Majesco, one of the fastest-growing publishers of interactive entertainment software, today announced they will unveil their new Game Boy Advance Video Pak at the Electronic Entertainment Expo (E3), being held this week in Los Angeles, CA. Developed in conjunction with DC Studios, the proprietary technology enables gamers to view streaming video and audio on a standard Nintendo Game Boy (R)Advance system, without the use of additional external hardware.
"The power, flexibility, and installed base of Nintendo's Game Boy Advance has opened up a brand new stream of revenue for publishers and our new video cart is a perfect example of such an opportunity," said Jesse Sutton, President of Majesco, Inc. "This new video technology not only offers gamers an entirely new way to utilize their Game Boy Advance, but further underscores Majesco's commitment to developing leading-edge technology and exciting new entertainment experiences."
Officially licensed by Nintendo and expected to retail for $19.99, Majesco's Game Boy Advance Video Pak allows viewing of approximately 40 minutes of quality video, including live-action footage, CGI, anime and traditional cartoons. Video runs at a minimum of 20 frames per second in 15-bit color resolution and utilizes streaming 8-bit, 32khz stereo audio.
Unlike similar competitor products which require the use of additional external hardware, Majesco's Game Boy Advance Video Pak utilizes a standard Nintendo-manufactured cartridge, which is inserted directly into the system. Majesco's Game Boy Advance Video Pak incorporates standard "DVD-style" player controls and features full-screen viewing across 100 percent of the screen, a significant advantage over most competitors whose technology limits them to 80 percent. Furthermore, Majesco's technology is robust enough to handle live-action, movie-quality video and CGI, allowing them to partner with film and television studios.