by Rainier on June 26, 2007 @ 4:53 a.m. PDT | Filed under
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Gala-Net has signed an in-game ads deal with Double Fusion for its free-to-play online car racing and combat game Upshift StrikeRacer, a blend of nerve-wracking high speed car races with explosive online player-versus-player combat.
by Rainier on June 19, 2007 @ 6:57 p.m. PDT | Filed under
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Splash Damage's Managing Director
Neil Postlethwaite revealed that in order to help cover on-going support without passing the costs on to the gamer, Enemy Territory: Quake Wars will feature appropriate non-intrusive ads in select locations, you won't have to interact with them; they'll just be part of the normal environment.
by Rainier on April 9, 2007 @ 1:04 p.m. PDT | Filed under
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Double Fusion announced that it has added upcoming titles from THQ to its premium network. The agreement grants Double Fusion advertising representation across certain platforms for a number of THQ's highly anticipated titles, such as Juiced, MX vs ATV and Stuntman franchises.
by Rainier on March 20, 2007 @ 10:03 a.m. PDT | Filed under
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IGA Worldwide announced that it has added its 50th new title and is set to deliver one billion in-game ad impressions by year's end.
by Rainier on March 7, 2007 @ 8:53 a.m. PST | Filed under
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Massive Inc. announced it has added no less than 14 titles since October 2006, and now includes more than 50 titles for the X360, Xbox and PC. With recent titles such as Crackdown, DEF JAM: ICON, MLB 2K7, and Ghost Recon Advanced Warfighter 2, the Massive network is projected to be live with more than 100 titles by year's end.
by Rainier on Feb. 27, 2007 @ 6:12 p.m. PST | Filed under
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While its last study
focussed on sports titles, behavioral research consultancy Bunnyfoot decided to take a closer look at other studies and uncovered that in-game advertising effectiveness is far less than initially reported. Most studies use participants knowing the objective, thus score faily high (87%), while an unsuspecting audience scored far lower (15%).
by Rainier on Jan. 22, 2007 @ 5:10 a.m. PST | Filed under
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War Rock is an online, military, tactical, FPS featuring state of the art weapons, team or solo based missions and maps, with 5 different character classes, and three modes of gameplay. Double Fusion will provide 2D and 3D dynamic in-game advertising in K2 Network's War Rock, as well as opportunities for marketers to sponsor tournaments, maps and in-game assets.
by Rainier on Jan. 4, 2007 @ 9:08 a.m. PST | Filed under
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Acclaim announced an agreement with IGA Worldwide for six of its MMOG titles, including the popular titles; BOTS!!, 9Dragons, 2Moons, DANCE! and two yet unannounced titles. Acclaim will also start offering PayByCash as alternate payment options to its customers, beginning with the recently released BOTS!!
by Rainier on Dec. 22, 2006 @ 5:55 a.m. PST | Filed under
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Behavioural research consultancy, Bunnyfoot, has conducted an independent study that reveals a lack of engagement between video game players and in-game advertising in sports titles. Using its Sponsor Fixation Index (SFI) metric, Bunnyfoot reports a dramatic fall in consumer engagement ratings among some of the leading sporting games.
by Rainier on Dec. 8, 2006 @ 6:06 p.m. PST | Filed under
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Ever since Valve launched its automatic weapons pricing system, the
Desert Eagle has remained popular due to its usefulness, even with an ever increasing price. The Five Seven, P228, and Dual Elites will be tweaked and be made more effective to counter this. Valve also revealed that early next year it will start incorporating
in-game ads in Counter-Strike v1.6 through its recent partnership with IGA. Strategically placed billboards will begin featuring carefully selected branding in order to not disrupt gameplay.
by Rainier on Dec. 4, 2006 @ 8:48 a.m. PST | Filed under
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Take-Two and independent in-game advertising company Double Fusion, today announced that the companies have entered into a multi-title agreement (up to nine titles) for the sale of in-game advertising opportunities in a selection of 2K and 2K Sports titles.
by Rainier on Oct. 31, 2006 @ 12:38 p.m. PST | Filed under
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Alawar announced today that it has signed an agreement with Extent to add in-game advertising to its lineup. The deal includes casual titles ranging from arcade-style games like CheboMan to 3D arkanoid-breakout games like Magic Ball 2.
by Rainier on Oct. 25, 2006 @ 11:04 a.m. PDT | Filed under
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Ultimate Baseball Online publisher Netamin announced that due to high interest from advertisers the company has decided to keep UBO free to play, with no subscription fees required.
by Rainier on Oct. 11, 2006 @ 5:58 a.m. PDT | Filed under
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Konami announced a partnership with Reebok for Pro Evolution Soccer 6 title. The deal will see Reebok branding displayed within the football title, and working with Konami throughout the game’s marketing and promotional campaigns.
by Rainier on Oct. 2, 2006 @ 10:31 a.m. PDT | Filed under
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Independent in-game advertising specialist IGA Worldwide has developed a product placement campaign for Montana, the spray can of choice for graffiti artists, in SCEE's breakdancing release B-Boy.
by Rainier on Sept. 5, 2006 @ 5:00 p.m. PDT | Filed under
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Double Fusion and Emergent Game Technologies have announced a first-of-its-kind partnership to integrate Double Fusion's in-game advertising technology as an inline feature of Emergent's Gamebryo Element game engine and toolkit.
by Rainier on Aug. 31, 2006 @ 6:23 a.m. PDT | Filed under
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EA today signed agreements for in-game advertisement with not one, but two agencies. The deal with Massive Incorporated covers four titles, X360 and PC, starting with Need for Speed Carbon, while the IGA Worldwide contract covers at least 3 titles, starting with Battlefield 2142.
by Rainier on Aug. 29, 2006 @ 11:33 a.m. PDT | Filed under
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Merscom has selected Exent Technologies to add in-game advertising to six of the company's most popular casual and action titles.
by Rainier on Aug. 23, 2006 @ 6:28 a.m. PDT | Filed under
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Enlight Software has selected Exent Technologies to add in-game advertising to the company's most popular titles.
by Rainier on Aug. 1, 2006 @ 5:20 a.m. PDT | Filed under
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Double Fusion and 3D game art producer Vykarian announced today a strategic partnership that will provide a turnkey solution for advertisers and agencies that want to promote their products to gamers using the most engaging form of in-game advertising, 3D ads.
by Rainier on July 27, 2006 @ 9:02 a.m. PDT | Filed under
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IGA Worldwide has signed an exclusive multi-title, multi-platform agreement for a range of key titles from Codemasters, starting with Brian Lara International Cricket 2007 and DIRT: Colin McRae Rally OffRoad.
by Rainier on June 27, 2006 @ 8:31 a.m. PDT | Filed under
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Massive Incorporated and WEBZEN Inc. today announced plans to provide in-game advertising to two of the publisher's most anticipated MMO games. The agreement marks Massive's entry in the Asian market and WEBZEN's first services to provide in-game advertising.
by Rainier on June 13, 2006 @ 3:23 p.m. PDT | Filed under
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According to Parks Associates, PC in-game advertising will increase from $80 million in 2005 to more than $400 million in 2009. In 2005, U.S. Internet gamer households received about $0.10 worth of advertisement-supported gaming content on a monthly basis, compared to $50 worth of TV content.
by Rainier on June 9, 2006 @ 5:58 a.m. PDT | Filed under
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Macrovision and in-game advertising provider Double today announced that they have come together to launch a new in-game advertising offering via the Trymedia Network of online portals, ISPs and e-commerce sites.
by Rainier on June 7, 2006 @ 8:42 a.m. PDT | Filed under
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Left Behind Games has signed an in-game advertising deal with Double Fusion for its upcoming RTS. Set in New York City, Left Behind: Eternal Forces is a RTS game based on the Left Behind book series, about life before and after the Apocalypse.