by Rainier on May 15, 2006 @ 8:33 a.m. PDT | Filed under
News
In-game advertising company IGA Worldwide has secured Atari's next major PC game release, Test Drive Unlimited, for its in-game advertising network.
by Rainier on April 13, 2006 @ 8:54 a.m. PDT | Filed under
News
IGA Worldwide has signed a multi-year exclusive agreement to integrate its Radial in-game advertising technology into SimBin’s stable of officially licensed racing video game titles – GTR, based on the FIA GT and a recently announced new series to be based on the World Touring Car Championships.
by Rainier on March 14, 2006 @ 2:12 a.m. PST | Filed under
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NCsoft and Massive Incorporated today announced a strategic partnership to integrate dynamic in-game advertising. Explore a post-apocalyptic future in customizable cars, motorcycles, semis and even tanks, battle other players both in arenas and in epic race vs. race wars for control of the regions in a devastated Earth.
by Rainier on March 13, 2006 @ 2:09 a.m. PST | Filed under
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Rusty Axe Games has released an advertising-supported version of Battle Castles, making its price drop more than 50%. Battle Castles offers a unique blend of strategy, white-knuckle adrenaline-pumping arcade action, and retro gaming with state of the art polish.
by Rainier on Feb. 23, 2006 @ 11:24 a.m. PST | Filed under
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Midway announced today the broadening of its in-game advertising strategy with a multi-year multi-game deal with Double Fusion to provide dynamic, in-game advertising exclusively to select, upcoming Midway titles, starting with Stranglehold, developed in collaboration with John Woo.
by Rainier on Feb. 16, 2006 @ 2:16 p.m. PST | Filed under
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Valve and in-game advertising firm IGA Worldwide Inc. today announced an amicable resolution of differences regarding in-game advertising in Counter-Strike. This amicable resolution also absolves IGA's advertisers and IGA's advertising agencies from any liability.
by Rainier on Dec. 5, 2005 @ 8:54 a.m. PST | Filed under
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Activision and Nielsen Entertainment today released the results of a pioneering study on the effectiveness of in-game advertising that incorporates different levels of product integration. The research is the fourth component of an ongoing joint initiative between the two companies to establish standardized tools to measure the value of in-game ads.
by Rainier on Nov. 17, 2005 @ 1:35 a.m. PST | Filed under
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As part of Update 38 we will be introducing Massive in-game advertising to The Matrix Online, similar to what people experience in SOE's Planetside. Real-world ads will cycle to keep things fresh, and SOE is also looking into maybe allowing players to purchase ad space.
by Judy on Feb. 24, 2005 @ 8:29 a.m. PST | Filed under
News
Funcom has signed an exclusive agreement with Massive Incorporated, creator of the world's first video game advertising network. In a revolutionary deal all free players of Anarchy Online will see dynamic in-game advertising billboards in central areas of the game. Paying subscribers will not see the advertisements.
by Thomas on March 17, 2003 @ 8:31 a.m. PST | Filed under
News
Thrustmaster infiltrates Splinter Cell, the long-awaited PlayStation 2 title from Ubi Soft Entertainment, and will be releasing an official Splinter Cell gamepad and cheatcodes. Fans of the cutting-edge spy thriller will be keen to pick up these two special weapons, both of which will be available for the game's scheduled release at the end of March 2003.
by Rainier on Dec. 19, 2001 @ 11:37 p.m. PST | Filed under
News
Crave Entertainment announced today its new extreme sports racing game, "X-Bladez: In-Line Skater" for Nintendo's Game Boy(R) Advance. Based on in-line skating, one of the fastest growing sports in the United States, "X-Bladez: In-Line Skater" takes players on international in-line skating adventures, rolling through some of the hottest tourist spots in the world. The game is scheduled to ship in Q1 2002.