You are one of the few who escaped the destruction of your home. Now, forced to fight for survival in an ever-changing world, you must gather the deadliest of allies, amass fame and fortune, and seal your place in history. This is the story of how the world changed forever. The legend of your Rise to Power begins now.

A study conducted by The Nielsen Company, commissioned by EA on behalf of Gatorade, which shows the degree to which brand ads within video games can boost real life sales, reveals that in-game advertising increased household dollars spent on Gatorade by 24%, and offered a return on investment of $3.11.

Set in the early 21st century, Tiberian Sun once again pits the Global Defense Initiative against the Brotherhood of Nod in a struggle for control of the planet. With an epic storyline that unfolds as play progresses, players learn the reasons behind the worldwide outbreak of Tiberium and what happened to the notorious Nod leader Kane.

Double Fusion announced that video game publisher 2K Sports has granted Double Fusion the exclusive dynamic in-game advertising rights for two of its premier franchises for the PS3, NBA 2K10, and NHL 2K10.

An investigation into his daughter's death unwittingly leads former agent Sam Fisher to discover he's been betrayed by his prior agency, the Third Echelon. Now a renegade, Fisher finds himself in a race against time to thwart a deadly terrorist plot that threatens millions. The Collector's Edition will be bundled with content and items that will not be found anywhere else. At the Microsoft Advertising's Gaming Upfront Ubisoft revealed that SCC will have strategically placed in-game ads using "heat maps," locations gamers are likely to go and place ads there.

Returning to Grant City, a boom town gone bust that is falling to the worst excesses of crime, greed and corruption; Dead to Rights: Retribution follows vice cop Jack Slate as he fights to expose shadowy figures that will stop at nothing to exert their deadly influence over the crumbling metropolis. Volatile Games integrated Double Fusion's dynamic ad serving technology allowing for seamless advertising integration with no gameplay impact.

wipEout HD features a selection of the best tracks taken from previous versions of the Wipeout franchise, offering meticulously crafted and fully reworked tracks. Double Fusion announced that it will introduce the first dynamic video advertisements on the PS3 in WipEout HD, SCEA's downloadable, zero-gravity racer.

L4D2 promises to set a new benchmark for co-operative action games, adding melee combat to enable deeper co-operative gameplay, with items such as a chainsaw, frying pan, axe, baseball bat, and more. According to reports, Valve plans to integrate product placement, and so far will include music, artwork and likenesses from Depeche Mode.

Double Fusion has expanded its relationship with THQ as it is now offering a portfolio of dynamic advertising opportunities across new THQ AAA titles for the PS3 including UFC 2009 Undisputed, and MX vs. ATV Reflex.

Screen Digest reveals that video games' rising share of audience consumption and reach will make it impossible for brands to ignore, predicting in-game ads will clock in at $1 billion by 2014.

inXile Entertainment has signed an exclusive advertising agreement with Intergi to integrate advertising in its portfolio of gaming properties including Line Rider and Fantastic Contraption.

PES 2010 will benefit from the most exhaustive raft of new features in the series’ history, with every aspect of the game benefiting from key improvements and major gameplay additions. Konami has signed a global full-service in-game advertising deal with Double Fusion for PES 2010.

Valve announced the arrival of in-game downloadable content to its digital download platform Steam, allowing developers and publishers to use their own games as a platform for selling additional content to gamers.

United Football is a free to play 5-a-side multiplayer football game where each player on the pitch is controlled by a gamer located anywhere around the world.

Independent in-game advertising company Double Fusion has strengthened its PS3 portfolio by securing exclusive advertising opportunities with another slew of publishers: THQ, SEGA, Eidos and Midway.

Massive and THQ announced a global, multiyear deal naming Massive as the exclusive, dynamic, in-game advertising partner for THQ's upcoming game titles on the PC and the Xbox 360.

Football SuperStars is a free-to-download online game, developed by Monumental Games, allowing players to meet within a utopian soccer-styled virtual world and take part in 3, 5, 7 and 11-a-side football matches. Reebok has signed on with in-game ad provider IGA Worldwide to become an integrated partner.

Buckle up and prepare to unleash anarchy in the ultimate burner’s paradise as Burnout Paradise gives players license to wreak havoc in Paradise City, the ultimate seamless racing battleground with a massive infrastructure of traffic-heavy roads to abuse. After an attentive fan spotted a billboard ad sponsored by Presidential hopeful Barack Obama, EA confirmed that "the Obama campaign has paid for in-game advertising in Burnout."

IGA Worldwide announced a multi-year agreement with Activision to deliver dynamic in-game advertising into multiple video game titles on PS3, starting with integrated ads in Guitar Hero World Tour.

Rising Eagle: Futuristic Infantry Warfare is a tactical multiplayer shooter set in 2040, where you participate in the conflicts of tomorrow. Equipped with exoskeleton suits, C&C systems and an obscene amount of fire power go visit your dream locations: Paris and China, and then blow them to pieces!

Double Fusion signed a partnership with Sony Computer Entertainment to deliver dynamic in-game advertising on PS3, working with publishers and advertisers to create effective marketing programs for brands targeting PS3’s demographic.

Integrating dynamic advertisements into videogame environments provides brands a measured lift in overall consumer awareness and opinion of the products they are exposed to during game play according to Nielsen's Consumers’ Experience with In-Game Content & Brand Impact of In-Game Advertising Study.

Football SuperStars is an MMO, developed by ex-Climax Online boss Rik Alexander's Monumental Games, allowing players to meet within a utopian soccer-styled virtual world and take part in 3, 5, 7 and 11-a-side football matches. PUMA has signed a deal with CyberSports that will see its products and branding incorporated interactively in the game play.

Buoyed by a vibrant video game industry that is enjoying unprecedented growth, eMarketer projects that US in-game advertising spending will increase from $295 million in 2007 to $650 million in 2012.