And that's not all. A anecdotal evidence suggests that female players are proving to be more successful at playing the game than their male counterparts.

"The original idea was to create a game that was so easy to play that anyone could enjoy it", said company founder Tony Williams. "The more testing and research we did, the more noticeable it became that the women playing were not only enjoying the game, but were more successful than the men."

The game can be tried free for 7 days by downloading from the Fruitfall web site : http://www.fruitfall.com, and costs $15 (about £10) for the full version