Primal Art offers an innovative peek into the world of contemporary art and the cultural appeal of video games. Taking place between 6th - 9th April 2003 at London's Institute of Contemporary Arts, Primal Art will feature an exhibition of fascinating graphic art from the BAFTA Award-winning SCEE Studio Cambridge and from talented students at some of the UK's leading universities.

In addition, the general public and students from non-participating universities are able to enter an online competition at http://www.primal-art.com and two successful winners will have the opportunity to exhibit their work at the exhibition.

All work exhibited will be eligible for the PlayStation 2 Creative Award 2003, the winner of which will be announced at a press event at the ICA at 7.30pm on Monday 7th April.

BritArt exponents Marc Quinn and Dinos & Jake Chapman have confirmed their place on the judges panel where they will join Phil Harrison, Sony Computer Entertainment Europe's Executive Vice President of Development; Chris Sorrell, Creative Director at SCEE Studio Cambridge; Philip Dodd, Director of the ICA; and Georg Finch, Senior Lecturer in Computer Animation at Bournemouth University.

David Wilson, SCE UK, says: "We have created this award to acknowledge the wealth of fresh creative talent that will be displayed at the Primal Art exhibition. We believe it is important to recognise excellence and achievement, and we appreciate the time and effort that these students have invested in Primal Art."

"Primal Art - portrait of the artist as a video gamer" is inspired by the creative work on the forthcoming "Primal" game for PlayStation 2 available from the 11th April 2003.