"This initial range of products is aimed squarely at the hardware purchaser, providing essential products to make the GBA SP the ultimate portable gaming console and giving retailers the opportunity to increase margins and create attractive value added bundles at launch" commented John Doughty, managing director of Radica UK Ltd " since the launch of Game Boy Advance, Radica has dominated the VGA sector, supplying unique, high quality products backed up with excellent retailer and consumer support. Over the coming months we will be releasing further innovative products for GBA SP, enabling us maintain our position as the market leader across handheld formats."

The Gamester Kit Bag is a smart, heavy-duty bag with compartments for gamers' consoles, games and accessories. Featuring heavy padding and four separate internal sections, the Kit Bag provides all the protection and storage any GBA SP owner could possibly want.

The Gamester N-Case is a hard-wearing and durable carry case with a soft non-scratch interior designed to offer the best protection available for the console.

The Gamester Game Case also features a soft non-scratch interior and is a really stylish solution for carrying up to five GBA or GBA SP games while on the move. The Game Case also has a cool metal karabiner clip for ultimate portability.

The Gamester Starter Kit has three great SP accessories to kick-start any gamer's career: rubber console grips, a screen magnifier and a headphone multi-port, allowing simultaneous connection to power and sound.

The Ultimate Essentials pack is every SP gamer's dream, with a Kit Bag, console grips, screen magnifier, skins for customising their SP, a multi-link cable to link the SP to a Game Cube, a car adaptor for the epitome of portable gaming, a set of headphones and a headphone multiport,

The products will carry the following RRPs:

Kit Bag - £9.99

N-Case SP - £7.99

Game Case - £4.99

Starter Kit - £4.99

Ultimate Essentials - £29.99