Add one more reason to buy an Xbox video game system today: a new, lower price. Effective immediately, Xbox video game system will retail for $179.99 in the United States and $249.99 in Canada. Right out of the box, Xbox enables the most advanced online and offline gaming experiences with its built-in hard drive and built-in Ethernet port. With an attractive new price, a tremendous lineup of games, and the rapidly growing Xbox Live online gaming community, Xbox represents the best choice for a wide range of consumers. In addition to this new price, Xbox is featuring an impressive line-up of new games for the coming year this week at E3, as well as enhancements to its online gaming service and innovative new entertainment products to expand the definition of video game entertainment.