"I defy anyone to play with these dogs for one minute and not be totally charmed. They're just too darn cute," said Chris Jelinek, president of O~3 Entertainment. "Furthermore, the Game Boy Advance is the bestselling handheld system by far, with 29 million players of all ages, and Pocket Dogs is the only virtual pet product on this system."

Featuring actual photos of playful dogs, Pocket Dogs lets players interact with one of eight lovable pets on their Game Boy Advance. Conversations and interactions vary depending upon the pet selected and player input, so interaction in truly individualized.

Available breeds include Pug, Chihuahua, and Shih Tzu, and by playing mini games players can win jewels which may be used to purchase items for their canine companion and decorate its living space.