Mojo Master offers an over-the-top, humorous look at how guys and girls play the game of seduction. As the game progresses, girls get a lot tougher to attract and guys have to work all their mojo magic if they plan to win over all 100 girls, including übergirl Tiffany Fallon -- 2005 Playboy Playmate of the Year.

Development of the game began when Conductor, a content developer based in Santa Monica, was hired in the fall of 2004 by Unilever’s AXE brand team to help launch AXE Unlimited – the newest fragrance in the AXE portfolio, slated for release summer of 2005. Conductor engaged WildTangent, the industry leader and publisher of online games, to co-develop a natural evolution of AXE’s brand promise into the ultimate virtual game of seduction.

A sneak peek of Mojo Master debuts today at the Electronic Entertainment Expo (E3). The game will launch online June 20, 2005, and will be available at mojomastergame.com free for guys 17 or older.
Mojo Master has the production value of a leading-edge console title, combined with extensive online community features all in a free online game. Alex St. John, chief executive officer and founder of WildTangent said the game “is the most ambitious development of branded entertainment that any marketer has ever undertaken.”

How it Works

In real life, getting the girl isn’t easy. With Mojo Master, it’s virtually conceivable, but for expert “players,” it’s actually achievable. During the game, players travel the country deploying hundreds of moves in 7 cities and 28 venues.

When guys in the game meet a new girl, the guys rely on the game’s Seduction Compass to choose the right move for the right situation.

The Seduction Compass describes girls using five elements­Light, Fire, Earth, Ice, and Shadow­that represent the different physical and mental types exhibited by the game’s 100 brazenly gorgeous 3D-rendered girls.

When a player is successful with the move he selects, he collects the phone number of the girl and adds it to his personal mobile phone book. Talented players eventually will face their final challenge with the ultimate girl. If they pass this final test, the player will truly be a Mojo Master.

“We’ve created a guys-only playground where the options are unlimited, a test for mating game experts only, where it’s either play or be played,” said Kevin George, marketing director, Unilever-deodorants. “It’s a real and virtual manifestation of the AXE lifestyle and brand promise.”

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