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Webzen Signs On For Massive In-Game Ads

by Rainier on June 27, 2006 @ 8:31 a.m. PDT

Massive Incorporated and WEBZEN Inc. today announced plans to provide in-game advertising to two of the publisher's most anticipated MMO games. The agreement marks Massive's entry in the Asian market and WEBZEN's first services to provide in-game advertising.

Games included in the deal are the upcoming PC versions of the massively multiplayer online first-person shooter (MMOFPS) Huxley and the urban action MMOG All Points Bulletin. Both games are slated for worldwide release and will include in-game advertising in each territory.

"As a premier global online games company, Webzen is dedicated to providing a realistic experience for our gamers," said Nam Ju Kim, CEO, Webzen Inc. "The combination of Webzen's global marketing know-how and Massive's unprecedented in-game advertising experience ensures we are delivering the highest level of quality to gamers."

Slated for release in 2007, the award-winning Huxley utilizes the Unreal 3 engine and Webzen's proprietary networking technology to create an un paralleled twitch action gaming experience with up to 5,000 players in the same world. All Points Bulletin, developed by Real Time Worlds, Ltd. and designed by the creator of the Grand Theft Auto® franchise, is the only massively multiplayer online game (MMOG) to combine nearly limitless customization with intense urban action in a city that never sleeps. APB is planned for a 2008 release.

"Massive's network represents the best global content in the industry, ever more so with the inclusion of Webzen's award-winning games," said Nicholas Longano, President of New Media for Massive. "We're thrilled to work with Webzen to bring dynamic in-game advertising to the Asian market for the first time."

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