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Merscom Signs Asian Distribution Deal With Dragonback Media

by Rainier on June 5, 2007 @ 4:10 p.m. PDT

Merscom announced today it is forging a partnership with Dragonback Media Interactive to release eleven of its casual and mass-market games throughout Southeast Asia. Games available will include Merscom's casual titles D.N.A, Buku Sudoku and Buku Kakuro.

Dragonback Media Interactive Group is a leading provider of digital media content and technologies for Asia. Working together, Merscom~s games will be available in Australia, Brunei, Cambodia, China, Hong Kong, India, Indonesia, Japan, Korea, Laos, Malaysia, Myanmar, New Zealand, Philippines, Singapore, Taiwan, Thailand and Vietnam. Leveraging Dragonback~s technology and relationships, consumers in these countries can purchase the games via subscription or try-before-you-buy downloads.

"We are very excited about our partnership with Dragonback. It makes our games available to hundreds of millions of new customers in the business model they prefer, be it subscription, try-before-you-buy or ad supported," said Lloyd Melnick, Chief Customer Officer of Merscom. "Now customers even in remote locations can get our content the way they want it."

"Dragonback is thrilled to welcome Merscom as a content provider," said Joshua Galloway, President of Dragonback. "This is a great opportunity for Dragonback and our ever-broadening Asian based digital distribution network partners to increase exposure of the Merscom games catalog to broadband gamers across Asia. Through this partnership we will be able to create new fans of Merscom games," Galloway continued.

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