Kinect for Xbox 360 tracks full body movement with true 1:1 motion that will register exercises never before possible and create seamless workout experiences, without ever having to use a controller. Users will have complete freedom of motion for a deeper, more effective workout, similar to the experience of the EA Sports Active 2 Total Body Tracking system on the PS3 and Wii that uses wireless motion sensors in leg and arm straps. Unique to Kinect for Xbox 360, users will have the ability to navigate workouts with voice and gesture recognition, which allows for a seamless, fluid workout experience. Included in the packaging is the innovative EA Sports Active heart rate monitor that provides constant on-screen monitoring, allowing users to capture intensity and optimize performance over time. Additionally, along with the PlayStation 3, users will also have the ability to download new workouts and exercises to their Xbox 360 console through Xbox LIVE® online entertainment network to keep their workouts fresh and maintain motivation.

EA Sports Active is currently the number one rated interactive fitness program for the Wii on the market (according to Metacritic.com) and recently proven to be an effective workout as measured against the American College for Sports Medicine (ACSM) guidelines. EA Sports Active focuses on improving muscular strength, endurance and flexibility, as well as improving cardio, which can help achieve fitness goals including building muscle, increase energy levels and weight loss. EA Sports Active 2 products will offer the same, high-quality exercise experience with over 70 new exercises and fitness activities including exercises not possible before the Total Body Tracking wireless control system. EA Sports Active 2 provides total body conditioning using progressive exercise in new programs. A 9-week program provides a fitness roadmap to help keep users motivated and on track of their fitness goals. Additional mini-programs will also be available to add on, keeping workouts fresh and inspiring. The EA Sports Active built-in personal trainer will walk users through their workout and provide continued encouragement with feedback to ensure an optimal workout experience.

EA has signed global football superstar David Beckham as brand ambassador for EA SPORTS Active 2, who will act as the franchise spokesperson and will be featured in advertising and retail material across Europe and Australia. EA SPORTS Active 2 focuses on improving muscular strength, endurance and flexibility, as well as improving cardio; it will combine a heart rate monitor and motion tracking data to deliver a fitness experience that achieves authentic, measurable results.

"David has always worked hard to stay in excellent shape and has inspired people around the world to make fitness a priority," says Jens Uwe Intat, Senior Vice President & GM of European Publishing, EA. "We're excited about this collaboration with David as the high value he places on fitness makes him a perfect fit for EA SPORTS Active 2. We are looking forward to working with him to motivate people everywhere to get active."

"EA SPORTS Active is impressive and includes many elements that I have seen throughout my football career," says David Beckham. "I'm excited to collaborate with EA SPORTS who have a great track record in developing authentic and credible sports products and games over the years."