The Xbox One is the second video game and entertainment console deployment for the Starz TV Everywhere service and another extension that brings the popular app and experience directly to the television. Starz Play is available now in the United States as a free download in the Xbox Marketplace. Starz Play launched on the Xbox 360 in December 2013.

The company’s other authenticated online services, Encore Play and Movieplex Play, are progressing in development and expected to launch on Xbox One by year-end 2014. Encore Play and Movieplex Play launched on the Xbox 360 in March 2014.

“Starz is very pleased to complete our development work on the Xbox One for Starz Play ahead of schedule and offer a dynamic and rich user experience that takes advantage of many of the platform’s capabilities,” said Michael Thornton, Chief Revenue Officer of Starz. “Starz Play has been a great success on the Xbox 360 platform with downloads and usage surging shortly after launch. Satisfaction and engagement of our subscribers has been tremendous. With an even more powerful user interface and improved voice and gesture support with Kinect, Starz has developed a robust Starz Play experience on Xbox One that showcases and enriches our unmatched lineup of premium movies and STARZ Original series.”

The series premiere for the latest addition to the Starz Original series lineup, “Outlander,” is available now for complimentary sampling on all supported platforms and devices with the free Starz Play app.