Halo Wars 2

Platform(s): PC, Xbox One
Genre: Strategy
Publisher: Microsoft
Developer: Creative Assembly
Release Date: Feb. 21, 2017

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Microsoft Licensing Out 'Halo' Franchise For Apparel And Gadgets

by Rainier on June 20, 2016 @ 9:06 a.m. PDT

Halo Wars 2 is a strategy game packed with fast-paced action, massive battles, and an all-new Halo story.

Beginning with the original Halo: Combat Evolved, the $5 billion franchise includes games, multiple New York Times best-selling novels, a live-action digital series, comic books, toys and action figures, apparel and more.

In advance of the Licensing Expo 2016, a consumer products industry convention running from June 21 to 23, 343 Industries is excited to announce new global licensed partners coming to Halo, bringing exciting new Halo-themed products for years to come.

“The Halo Nation is built from the best fans in the world who have formed communities around everything from construction toys to dedicated cosplay and competitive esports,” stated head of Halo consumer products John Friend. “By expanding our consumer products line-up with new licensed partners around the world, we’re excited to offer even more options for everyone from families and new fans to our core collectors who have been with us for the past 15 years of the Halo franchise.”

New licensees and associated products include:

  • AC Worldwide: 30cm tall Bluetooth speakers in the shape of Halo characters (U.S., Canada, Europe).
  • Bensons Trading Company: show bag novelty items including key rings, sippers, balls, inflatables, backpacks, stickers, temporary tattoos, mugs and cups, drink bottles and more (Australia, New Zealand)
  • Danilo Promotions:calendars, greeting cards, gift wraps and more (Europe).
  • H2W Sunstaches: Halo-themednovelty and traditional sunglasses (U.S., Canada).
  • Industrias Darks: T-shirts, hoodies, varsity jackets, leggings (Mexico).
  • Jada Toys: Two, four and six-inch “METALS” Halo die-cast statues (Worldwide).
  • Licensing Essentials: Apparel for men, ladies, underwear, sleepwear, headwear, homewares and giftware (Australia, New Zealand).
  • PDP: customized Halo-themed controllers and faceplates (U.S., Canada, Europe, Middle East, Africa, Australia, New Zealand).
  • Rubber Road: Holiday-themed sweaters, knitted hats, coat hooks, water bottles and coffee travel-mugs (U.S., Canada, Europe).
  • ThinkGeek: Desktop weapon replicas, drinkware, USB chargers for car, desktop and portable needs, giant slippers, foam melee weapons and role-play ballistic weapons (U.S., Canada and Worldwide Online).
  • Wicked Replicas: Lighting (Headlamp Heroes, Logo Lamps, Neon Lamps) plus tin signs, flexible wearable masks and numerous replicas (Australia, New Zealand).

In addition, 343 Industries has renewed its partnership with The Coop, and Skullcandy & ASTRO Gaming. Current partner J!NX will also add plush to its line-up of Halo products, and Dark Horse Comics adds Halo comics to Comixology Unlimited. The new additions join previously announced offers from master toy partner Mattel.

These new licensed partners will begin rolling out Halo-themed products this fall 2016, and continue through the launch of Halo Wars 2 in 2017.


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