Be like no one.

These four simple words likely generate several reactions, but for WWE Superstar Seth Rollins, they are a master class in describing his unmatched work ethic, disruptive mindset and definitive WWE career.

Since joining WWE in 2010, Rollins has done things on his own terms. Like many claim but never accomplish, he was destined to be different, blaze his own trail and take no prisoners along the way, even if it meant disrespecting history. The first move on Rollins’ chess board: become the inaugural NXT Champion in 2012 and put everyone on high alert. The second move: make his WWE main roster debut at Survivor Series later that year, align with WWE Superstars Roman Reigns and Dean Ambrose to form The Shield and rally against authority. As the pieces continued moving, the accolades followed: two-time WWE Champion, United States Champion, WWE Tag Team Champion and “Mr. Money in the Bank,” to name a few. And now, “The Kingslayer” stands tall after a definitive checkmate: defeating Triple H on WWE’s grandest stage at WrestleMania 33.

For every calculated action and result, there is no question Rollins will prevail by any means necessary, and in doing so, embody everything it means to be like no one.

In celebration of his in-ring accomplishments and bold individuality, 2K  announced Seth Rollins as the cover Superstar for WWE 2K18. In addition, Rollins will personify WWE 2K18’s worldwide marketing campaign – BE LIKE NO ONE – which invites players to explore Rollins’ identity, as well as those of several other WWE Superstars, while learning more about the game.

This year, Shane wanted to ensure his entrance and in-ring moves were showcased as authentically as possible, so he traveled to the Bay Area and participated in a motion capture session with the WWE 2K18 development team. In the video, WWE 2K18 Lead Cut Scene Animator Shane MacPherson also talks about the unique experience.

2K today announced details surrounding the Season Pass and downloadable content offerings for WWE 2K18.

The offerings will include playable WWE and NXT Superstars, including fan-favorites The Hardy Boyz; a host of new in-game moves; and access to both unlockable content and player progression features. The individual content packages will begin releasing in late 2017, with some packages releasing in early 2018, for the PS4, Xbox One, Switch and PC.

Players who purchase the WWE 2K18 Deluxe Edition, available in both physical and digital varieties at participating retailers, will receive Early Access to their game copies and in-game bonuses beginning four days early on Friday, October 13, 2017 for PS4 system and Xbox One. The WWE 2K18 Deluxe Edition includes the following items:

• Copy of WWE 2K18 video game with Deluxe Edition packaging;
• Access to Season Pass content (details announced this fall);
• Access to WWE 2K18 pre-order bonus digital content (details announced this summer);
• Additional WWE 2K18 Collector’s Edition digital content (details announced this summer).

Players who purchase the WWE 2K18 Collector’s Edition at participating retailers will also receive Early Access to their game copies and in-game bonuses beginning four days early on Friday, October 13, 2017 for PS4 system and Xbox One. Details of the WWE 2K18 Collector’s Edition, as well as the ability to pre-order this version of the game, will be available later this summer.

WWE 2K18 is scheduled for worldwide release on October 17, 2017 for the PS4m, Xbox One and PC, with a Nintendo Switch version to follow this Fall.