"The NBA has been an outstanding partner throughout the history of the NBA 2K franchise, contributing significantly to its unparalleled success and the ability to grow its audience around the world across a myriad of platforms and offerings,” said Strauss Zelnick, Chairman and CEO of Take-Two. “We’re thrilled to be in business with Adam and the entire team at the NBA, and enter into the longest-ever partnership extension between our organizations. Together, we’re confident that we will continue to find new and innovative ways to captivate and engage basketball fans, and expand further the success of the NBA 2K brand.”

NBA 2K recently launched NBA 2K19 after setting a series record for NBA 2K18 with 10 million units sold.This year marks the 20th anniversary of the video game franchise.

“An entire generation of basketball fans engage and connect with NBA teams and players through NBA 2K,” said NBA Commissioner Adam Silver. “We are grateful to extend our partnership with Take-Two and the NBPA to build on the enormous popularity of the NBA 2K franchise and the continued global growth of basketball.”

“NBA 2K has become an important part of the NBA culture both for our players and fans,” said NBPA Executive Director Michele Roberts. “Kudos to THINK450 for successfully negotiating this extension on the NBPA’s behalf. We look forward to continuing this partnership with the League and Take-Two Interactive.”

According to the Wall Street Journal this agreement extends over the next seven years, for $1.1 billion.