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THQ Sells Off UFC License To EA, Shuts Down Development Studio

by Rainier on June 5, 2012 @ 3:31 a.m. PDT

THQ and Zuffa have reached an agreement resulting in Zuffa licensing to Electronic Arts the right to publish videogames based on the Ultimate Fighting Championship brand.

“Over the last three years, THQ has delivered best-in-class, all-encompassing experiences to MMA fans, sports enthusiasts and fighting gamers around the globe with its UFC Undisputed series. We want to thank them for their stewardship of our brand," said Dana White, President, UFC. “We look forward to joining forces with EA to leverage their sports platform, and expand our brand in the video game space.”

Brian Farrell, THQ’s Chairman and CEO, commented, “We have relished our relationship with UFC over the last several years and believe that the UFC gaming brand is in great shape. THQ’s more focused strategy moving forward meant that transferring the license to EA made sense to all parties. We would like to thank UFC for their great support and partnership and wish EA all the best moving forward.”

The agreement results in an undisclosed cash payment to THQ. Additionally, THQ will continue to publish its existing console and mobile titles through March 31, 2013.

As a result of the license transfer to EA, THQ has shut down the development studio in San Diego, which was currently working on UFC Undisputed 4, resulting in the employees being laid off.

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