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Industry Veterans Line Up For 'Video Games Live At The Hollywood Bowl'

by Rainier on Dec. 10, 2002 @ 8:49 p.m. PST

Entertainment industry powerhouses are lining up to support the highly anticipated “Video Games Live At The Hollywood Bowl” concert taking place in spring 2003. Mystical Stone Entertainment has bolstered its industry’s presence through partnerships with the entertainment agency Endeavor and public relations firm Bender/Helper Impact. Endeavor will spearhead several business and development initiatives for Mystical Stone Entertainment including broadcast rights, cross-promotional partnerships and other strategic alliances.
“These new partnerships will enable us to hit every sector within the entertainment industry,” said Tommy Tallarico, executive producer of Mystical Stone Entertainment, LLC. “Our hopes are to change history with this upcoming music and games festival. The entertainment and videogame expertise of both Endeavor and Bender/Helper Impact are a big part of the effort.”

This spring’s “Video Games Live At The Hollywood Bowl” extravaganza is a first of its kind concert festival celebrating the integral role of music in video games. Recognized for being one of the industry’s high-powered dealmakers, Endeavor is best known for representing major entertainment talent such as Ben Affleck, John Woo and David E. Kelly. Bender/Helper Impact has created a name for itself within both the entertainment and videogames worlds, orchestrating successful PR campaigns for Fox Home Video, Marvel Comics, Konami of America, Codemasters and TDK Mediactive, among many others.

Drawing from a multitude of entertainment experiences and business proficiencies, both Endeavor and Bender/Helper Impact will serve to position Mystical Stone Entertainment, LLC, as an innovative company striving to bring music in videogames to the forefront of the entertainment industry.

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