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About Rainier

PC gamer, WorthPlaying EIC, globe-trotting couch potato, patriot, '80s headbanger, movie watcher, music lover, foodie and man in black -- squirrel!

Advertising





In-game Advertising to More Than Double in Five Years

by Rainier on June 12, 2008 @ 9:30 a.m. PDT

Buoyed by a vibrant video game industry that is enjoying unprecedented growth, eMarketer projects that US in-game advertising spending will increase from $295 million in 2007 to $650 million in 2012.

Buoyed by a vibrant video game industry that is enjoying unprecedented growth, eMarketer projects that US in-game advertising spending will increase from $295 million in 2007 to $650 million in 2012.

In Web-based games alone-including sponsored sessions and display ads in or around the online game space-eMarketer expects that ad spending for will jump 133% between 2007 and 2012.

The advergaming segment will also contribute to growth, as will console- and PC-based games.

The Video Game Advertising report analyzes the trends fuelling the rise of video game advertising. The increasing online connectivity of game environments, greater percentages of women and adults playing video games and technological advances that allow greater flexibility in how, where and when ads are embedded into game titles are already drawing marketers to the medium.

The Video Game Advertising report aggregates the latest data from marketing and communications researchers with eMarketer analysis to provide the information you need to make smart, accurate business decisions.

But as the in-game advertising industry evolves, game developers, console manufacturers, advertisers and technology providers are experimenting with new approaches that leverage the shifting demographics of the gaming population. Key questions the "Video Game Advertising" report answers:

  • How does in-game advertising play into the economics of the video game development?
  • How will shifts in demographics and consumer behaviour affect video game advertising?
  • What is the outlook for "advergaming"?
  • Are types of video games more conducive than others to advertising?
  • And many others...

The Video Game Advertising report aggregates the latest data from a wide range of marketing and communications researchers with eMarketer numbers, projections and analysis to provide the information you need to make the right business decisions.

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