On-field authenticity and emotion is taken to another level in Madden NFL 10. With more control over the outcome of the play than ever before, players can drag defenders toward the first down marker, fight for a fumble at the bottom of the pile, and avoid the rush by stepping up into the pocket.

German based developer Deck13, known for Ankh and Jack Keane, is currently not only working on its multiplatform action/RPG Venetica, but also a new adventure game Haunted.

Blur drops players into heart-pumping, electrified racing action with 20 cars on a track all targeting the finish line and battling each other as they trade paint and collect intense power-ups, including the ability to blast other cars out of the way with huge bursts of energy, boost their speed, and more.

Cake Mania 3 boasts new features that will attract everyone from loyal fans to first time players. More than 80 new levels, 30 new customers and 6 beautiful time-spanning environments test Jill's speed and efficiency.

Hearts of Iron III will follow the series' tradition of most detailed and complete strategic game on WW2 while focusing on satisfying veteran players through a multitude of new features and systems, including a huge map with more than 10,000 provinces.

Zipper Interactive's MAG is an online shooter where up to 256 players wage battles as 8-person squads in a new unique world. At Gamescom, Zipper lead designer Andy Beaudoin revealed that MAG will go open beta on Sept. 17, 2009.

While Guild Wars 2 adds a persistent world, it retains the unique characteristics of the original game, including a strong narrative, extensive instanced game play, an anti-grind design philosophy, and strong support for competitive play.

World of Warcraft is an MMORPG experience where players assume the roles of Warcraft heroes as they explore, adventure, and quest across a vast world.

Frogster has signed a contract for the worldwide rights to a new MMORPG project of Runewaker, the developer of Runes of Magic. The planned next gen online role-playing game is aimed to set new standards in design, technology, features and sheer dimension.

Colin McRae: DiRT 2 benefits from tuned-up car-handling physics system, a new damage engine effects, a new level of visual fidelity, with cars and tracks twice as detailed as those seen in the original, as well as a roster of off-road events, taking players to the most diverse and challenging real-world environments.