Integrating dynamic advertisements into videogame environments provides brands a measured lift in overall consumer awareness and opinion of the products they are exposed to during game play according to Nielsen's Consumers’ Experience with In-Game Content & Brand Impact of In-Game Advertising Study.

Supreme Ruler 2020 is a strategic and tactical geo-political game where direct control of the military and the policies of a nation becomes the key to survival. One of the innovative new features is the wide-open "Super Sandbox" mode, which allows players to take control of nearly any country or region of the world.

Grotesque is a new adventure/rpg from German developer Silent Dreams, and promises to be an original blend of traditional fantasy RPG (like Gothic, Fable, Baldur's Gate, Planescape Torment) and sarcastic humor with adventure elements along the lines of Monkey Island.

NaturalMotion Ltd. announced that Ninja Theory, known for Heavenly Sword, has licensed morpheme, the company’s animation engine and graphical authoring tool.

Gathering Tempest, game update #46, for EverQuest II is now live, and it looks like there are some interesting goings-on in the world of Norrath as players will experience an exciting live event, introduction of a new zone and a plethora of new content for both current and returning players of all levels.

Set in World War 2, Velvet Assassin is a 3rd person shooter combining intense battles with guerrilla missions, featuring extensive stealth elements and challenging puzzles.

The evolution of virtual hunting has finally arrived as Deer Hunter Tournament gives players a chance to experience the most intense virtual hunting experience. Deer Hunter Tournament is designed to create a massive network of Deer Hunter players by offering for the first time in hunting games organized, constantly updated online tournaments for both Xbox Live and PC.

Motorm4x is a non-formulaic all-terrain off-road racing title that lets players drive and explore large outdoor terrains in a variety of SUV and off-road vehicles featuring simulated GPS and 4WD functions including player-controlled axle-locking, 4-wheel drive and GPS pathfinding.

Electronic Arts announced that it has extended its tender offer (which expired June 16, 2008 at 11:59 p.m.) for all of the currently outstanding shares of common stock (including the associated preferred stock purchase rights) of Take-Two to 11:59 p.m., New York City time, on July 18, 2008, unless further extended.

Death Track: Resurrection is a racing/action title set in the not too distant future where traditional sports have been replaced and a new, violent entertainment rules. The attention of the world’s population is drawn to the main event of the year, ‘The Survival Race’, the biggest and most brutal race on the calendar.