ACTIVISION NAMES CLIMAX AS DEVELOPER FOR RACE OF CHAMPIONS

London, UK – 1st August, 2001 – Continuing to partner with industry-leading U.K. developers, Activision, Inc. (Nasdaq: ATVI) has signed an agreement with the Climax Group to develop its upcoming rally racing game, Race of Champions. Based on the prestigious Michelin Race of Champions race, which is held annually in the Canary Islands, the game engages players in the realism, challenge and competition of one-on-one rally racing while delivering the raw fun and exhilaration of action racing. Activision expects to release the game for the PlayStation® 2 computer entertainment system and the Xbox™ video game system from Microsoft in 2002.

“We are very excited to partner with the Brighton arm of the Climax Group to develop Race of Champions,” said Julian Lynn Evans, vice president European studios, Activision. “Their development expertise coupled with their proprietary Motorsports technology, will enable us fully realise our joint aim to make Race of Champions the most cutting-edge game in the driving genre .”

"This is truly a match made in heaven,” commented Karl Jeffrey, President and CEO of the Climax Group. “Climax’s Motorsports technology and Activision’s sales and marketing muscle are an unbeatable combination. I fully believe that Race of Champions is going to be the greatest rally game ever made."

Race of Champions is the first rally game to let players battle it out for the Champion of Champions crown in the infamous Race of Champions where the world’s top drivers compete head to head. Delivering intense full throttle action, Race of Champions challenges players to master the roads, deserts and mountains of this exciting racing tour. Choosing among 24 licensed cars from the leading manufacturers that participate in the sport including Mitsubishi, Toyota, Ford, Lancia, Peugeot, Audi, Porsche, Citroen and Seat and more than 30 drivers including such legends as Didier Auriol from France, Armin Schwartz from Germany and Tommi Makinen from Finland, gamers race through 12 stunning 3D levels that include authentic Race of Champions Rally tracks and stages.

Established in 1988, Climax has become one of the world's leading interactive software development companies. Over the last 12 years Climax has developed many successful computer and video games, delivering high quality game experiences in both its’ original products and conversions Climax bring with them a wealth of experience of developing for the Racing Genre to the partnership with Activision.