Prior to joining Nintendo, Freystedt was European Brand Manager at UNILEVER based in Hamburg, Germany. In this capacity, he worked at the European Innovation Centre for personal care products such as Dove and LUX and was responsible for the highly successful re-launch of international soap brand LUX, the product range which consisted of over 15 different products. This senior brand management role also incorporated overseeing development, production and marketing of a number of brand portfolios as well as development of European above and below the line activities.

In his role at Nintendo, Freystedt will be responsible for all pan-European marketing activities across 18 countries for Game Boy Advance and will co-ordinate the top-line strategy across advertising, promotions, direct marketing, online and retail. His direction in this new role will continue to drive the huge success of Game Boy Advance as the fastest selling hand hold console ever, having sold over 4 million units in Europe since launch. In the immediate future Freystedt will handle forthcoming high profile game launches for Nintendo such as Metroid Fusion whilst offering brand support to highly anticipated 3rd party launches including Tomb Raider and FIFA 2003.

David Gosen, Managing Director of Sales and Marketing for Nintendo of Europe comments:
"Game Boy Advance has had a phenomenal year since launch and there is a great line up of games to come. Tim brings with him a wealth of European brand experience and an understanding of the market that will ensure fully integrated marketing to continue to drive the Game Boy Advance to new levels."