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Sierra On-Line Changes Name

by Thomas on Feb. 20, 2002 @ 12:33 p.m. PST

Sierra announced today that it has officially changed its name to Sierra Entertainment, Inc. A studio of Vivendi Universal Publishing, Sierra's new name reflects the company's commitment to developing a broad range of entertainment products, including games for both the PC and next-generation consoles.

"In choosing Sierra Entertainment, Inc., we have adopted a name that signifies our commitment to creating extraordinary entertainment, " said Michael Ryder, President of Sierra. "We wanted a name that conveyed Sierra's ability to blend innovative, ground-breaking technology with a broad range of compelling, entertaining and original games."

As a 22 year veteran in the game publishing business, Sierra has a long-standing history creating some of the best-selling and critically-acclaimed titles in the industry. Hits such as King's Quest®, Leisure Suit Larry®, Hoyle®, Space Quest®, Half-Life®, Tribes™, SWAT™, and NASCAR® Racing are among the popular games which symbolize Sierra's ability to deliver diverse, award-winning products to the marketplace.

About Sierra
Sierra Entertainment, Inc. a studio of Vivendi Universal Publishing and part of its Games division, is one of the original developers and largest worldwide publishers of interactive entertainment and productivity software. Sierra is renowned for releasing critically acclaimed and award winning titles that represent a wide variety of computer entertainment on both next generation console and PC platforms.

About Vivendi Universal Publishing
Vivendi Universal Publishing (VU Publishing), the publishing division of the world's second largest communications group (Vivendi Universal), is an international leader in multi-platform publishing and content distribution. As one of the top three players in the global publishing market and the only publisher with an international reach, the Company's key content areas include literature, reference, education, games and consumer press. VU Publishing publishes content in four major languages, including English, French, Spanish and Portuguese, and has strong local publishing brands, including Anaya, Atica, Houghton Mifflin, Knowledge Adventure, Larousse, Nathan and Scipione. In the games category, VU Publishing is a leading publisher of online, PC and console-based games. Its studios include Blizzard Entertainment, Sierra Entertainment, Inc. and Universal Interactive.

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