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Game Boy Advance Goes Platinum

by Thomas on March 14, 2002 @ 2:28 p.m. PST

Since its June 2001 debut, more than 5 million Game Boy Advance hardware systems have been sold in North America, making it the most successful new hardware introduction ever. To celebrate the first anniversary of America's favorite boy wonder, Nintendo is releasing a limited edition, platinum-colored Game Boy Advance on June 3, 2002, with a suggested retail price of $79.95.

Nintendo's Record-Breaking Game Boy Advance Goes Platinum-- In More Ways Than One!

Limited Edition Game Boy Advance Commemorates One-Year Anniversary

The platinum Game Boy Advance virtually defines the $1.7 billion handheld video game industry in North America. It will have an exclusive library of more than 200 video games by June 2002 and is backward-compatible with practically every Game Boy game ever released, rocketing the game library total to nearly 1,000 titles. Future plans for Game Boy Advance include games specifically designed to communicate with Nintendo GameCube via the Nintendo GameCube Game Boy Advance cable, extending the game play experience to new, uncharted areas.

"Game Boy Advance is portable, wireless and offers quick entertainment -exactly what people are looking for today," says Peter MacDougall, executive vice president, sales and marketing, Nintendo of America Inc. "As a symbol of the Game Boy Advance rapid ascent to 5 million units sold, the platinum Game Boy Advance is sure to be a prized collector's item."

As the worldwide leader and innovator in the creation of interactive entertainment, Nintendo Co. Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its popular home video game systems. The systems include Game Boy, Nintendo 64, Game Boy Advance and the Nintendo GameCube. Since the release of its first home video game system in 1983, Nintendo has sold more than 1.4 billion video games worldwide, creating enduring industry icons such as Mario and Donkey Kong and launching such franchises as Zelda and Pokémon. As a wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo's operations in the Western Hemisphere. All names are trademarks of Nintendo.

For more information about Game Boy Advance or other Nintendo products, visit the company's web site,, or

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