"It has always been part of our overall strategy to improve distribution of handheld software, especially online," G3 Studios' CEO Guido Henkel says. "infinifiles.com is our approach to give games better exposure in the market and to make them more readily available to the gaming community as they currently are, in an effort to also drive and increase the installed base of gamers in that particular market segment."
The key to infinifiles.com's strategy is electronic software distribution, which gives customers immediate access to games, including trial and demo versions. With a click of the mouse, gamers can download and buy their favorite handheld games and play them instantaneously. The portal is focused solely on games to ensure that consumers will find the content they are looking for quickly and without being distracted by unrelated software products.
"As the handheld market is emerging, it is essential to build a good distribution infrastructure for these products so that we can grow the market," Henkel adds. "With the convergence of PDAs and phones handheld users rely on online services as their premier sources of information and content. infinifiles.com for the first time gives gamers a dedicated destination to shop for games to play on their handheld platforms."
infinifles.com offers products for a variety of handheld products, ranging from Palm OS based PDAs and Pocket PCs, to Windows CE and Linux platforms, as well as proprietary platforms such as the Cassiopeia line of PDAs and a variety of cell phones.
About G3 Studios
G3 Studios is a developer and publisher of video games for PCs and handheld devices. Formed in 2001 by industry veteran and award-winning producer Guido Henkel, G3 Studios consists of a team of highly experienced and skilled talent which in the past have been involved in the creation of award-winning games such as "Realms of Arkania: Blade of Destiny," "Realms
of Arkania: Star Trail," "Realms of Arkania: Shadows Over Riva," "Fallout 2" and "Advanced Dungeons & Dragons: Planescape: Torment" among many others.
G3 Studios specializes in producing high-quality game titles for handheld platforms, such as the Pocket PC, Nintendo's Gameboy Advance, Symbian platforms, as well as the next generation of Linux/Java-based handhelds, such as Sharp's Zaurus. The company has a varied palette of products in preparation, including original content, as well as licensed properties, which will be ported from other platforms.
In addition to developing titles for release, G3 Studios is also a publisher of video games on a variety of platforms. Apart from traditional retail distribution channels, G3 Studios puts an emphasis on electronic distribution for its upcoming catalog of titles, offering its releases for download via the G3 Studios website as well as on other established electronic software delivery websites, including G3's own distribution portal, infinifiles.com