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Prima Games and Infogrames Teams Up

by Thomas on June 4, 2002 @ 5:16 p.m. PDT

Prima Games, a division of Random House Inc. and the world's leading strategy guide publisher, today announced that it has signed an exclusive agreement with global interactive entertainment publisher Infogrames, Inc. to write, publish and distribute in North America 10 computer and video game strategy guides for several of Infogrames' most anticipated titles for 2002. Financial terms of the deal were not disclosed.

Among the Infogrames titles that fall under the agreement are: Stuntman(TM) for the PlayStation®2, Unreal® Championship for the Microsoft® Xbox(TM), Godzilla®: Destroy All Monsters Melee for the Nintendo® GameCube(TM) and Unreal Tournament(TM) 2003.

"Infogrames is the latest major game publisher to join Prima Games' growing portfolio of strategy guide partners," said Debra Kempker, president of Prima Games. "We are very excited about the titles that we will be working on because of their mass market appeal and the value that our strategy guides will bring to consumers."

"We're very pleased to be working with Prima Games on strategy guides for our titles," said John Hurlbut, general manager of Infogrames' Beverly Studio. "Prima Games' superior product is a wonderful complement to our games, and the combination of the two will greatly enhance the gaming experience for consumers."

Market research firm NPDFunworld cites Prima Games as the world's leading strategy guide publisher with a 45 percent market share, a ranking the company has held since 1999.

Strategy guides are soft cover books that provide helpful hints and tips to consumers on how to play a specific computer or video game. Cost for Prima Games' guides range from U.S. MSRP $14.99 to $19.99.

About Infogrames

New York-based Infogrames, Inc. (Nasdaq:IFGM - News) is one of the largest third-party publishers of interactive entertainment software in the U.S. The Company develops video games for all consoles (Sony, Nintendo and Microsoft), PCs, and Macintosh systems. Infogrames' catalogue of more than 1,000 titles includes award-winning franchises such as Civilization®, Backyard Sports(TM), Deer Hunter®, Driver(TM), RollerCoaster Tycoon®, Test Drive®, and Unreal®, and key licenses including Warner Bros. Looney Tunes(TM), Nickelodeon's Blue's Clues®, Dragon Ball Z®, Mission Impossible®, Terminator®, Harley-Davidson®, Major League Baseball®, and the National Football League®, among many others. The Company's Humongous Entertainment and MacSoft labels are leaders in children's and Macintosh entertainment software, respectively.

Infogrames, Inc. is a majority-owned subsidiary of France-based Infogrames Entertainment SA (IESA) (Euronext 5257), a global publisher and distributor of video games for all platforms. In 2001, IESA acquired Infogrames Interactive, Inc. (formerly Hasbro Interactive), including its line of software based on well-known licenses such as MONOPOLY, Jeopardy®, TONKA, and Atari®, which are published and distributed in the U.S. by Infogrames, Inc. For more information, visit the Company's Web site at

About Prima Games

Prima Games, a division of Random House Inc., is the world's leading publisher of strategy guides for computer and console video games, with more than 900 titles published and over 50 million guides in print. High quality strategy guides, extensive retail distribution and relationships with top game developers and publishers have allowed Prima Games to claim the highest market share among strategy guide publishers. More information can be found on the Web at

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