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'NASCAR Racing 2003' Out In February 2003

by Thomas on Sept. 3, 2002 @ 9:31 p.m. PDT

Sierra Entertainment, Inc., a studio of the Games division of Vivendi Universal Publishing, today announced NASCAR Racing 2003 Season, the finale to its best selling franchise. Scheduled for release in February 2003, NASCAR Racing 2003 Season, developed by Massachusetts-based Papyrus Racing Games, will combine the most authentic NASCAR racing experience with new revolutionary 3D graphics that will bring to life the sights, thrills, and sounds of racing at 193 MPH.

"We wanted to capture the true essence of the environment on and around the track," said Rich Yasi, seven-year veteran of Papyrus and Design Director at Papyrus Racing Games, "In keeping with our vision to create the most realistic and immersive driving experience, we have created dynamic environments and spectacular graphical enhancements that bring each track to life."

Since 1994, Papyrus Racing Games has developed award winning racing titles that have set the standard in delivering the most realistic and authentic driving experience for the PC. With over a decade of experience in developing racing games, the team is ready to expand their expertise and explore new ideas for the racing genre on multiple gaming platforms.

"Papyrus has a longstanding reputation for developing racing titles of high quality and originality, " said Mike Ryder, President of Sierra, " Our decision to support the team in creating and developing new concepts in the racing genre, signifies our confidence in the Papyrus Racing team."

"We're excited by the opportunities this presents," said Rich Reily, General Manager of Papyrus, "The knowledge we have gained in working with the
NASCAR(r) racing franchise has been invaluable. With the full support of Sierra behind us and the creative insight of this talented studio, I have no doubt that the superior quality Papyrus fans have come to expect will definitely be translated into more spectacular racing titles."

This February 2003, NASCAR(r) Racing 2003 Season will immerse you in the most captivating NASCAR racing experience available on the PC. Tracks come to life as dirt, debris, and oil buildup on the windshield, clouds cast shadows and flags wave in the breeze, giving players the most engaging driving experience available for the PC. Extraordinary 3D graphics, an explosive sound system, driving lessons and track tutorials, and 2003 drivers, teams and paint schemes will complete the legacy of award winning
NASCAR(r) Racing games. As Papyrus completes the final lap in the NASCAR(r) Racing series, a new legacy begins for the team that set the standard in the racing simulation genre.


The NASCAR(r) Licensing and Retail Development team that is based in Charlotte, NC, is committed to creating retail programs that provide value to NASCAR sponsors, promotional partners, licensees as well as drivers, teams and tracks. Under the direction of vice president of strategic marketing and licensing, Steve Boguski, and managing director Dee Scott, the department researches new categories, licenses qualified companies, handles quality control, and develops retail partnerships in an effort to drive sales of NASCAR-licensed product. NASCAR supports its line of licensed products through an integrated marketing strategy including annual trade advertising, a comprehensive retail guide, trade show exhibits, a quarterly newsletter and a dedicated web presence on

About Sierra

Sierra Entertainment, Inc.,, a studio of the Games division of Vivendi Universal Publishing, is one of the original developers and largest worldwide publishers of interactive entertainment software. Based in Bellevue, WA, Sierra is renowned for releasing critically acclaimed and award winning titles that represent a wide variety of computer entertainment on game consoles and PC platforms.

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