"MLB SlugFest has not only received praise for its original and incredible gameplay, but also for being the only baseball game to include cheerleaders," said Helene Sheeler, vice president of marketing, Midway. "We thought we would turn the excitement up a notch by allowing women from around the country tryout to be a Midway Sports Cheerleader and let the many MLB SlugFest fans vote to decide who will be the next two cheerleaders."
The Midway Sports Cheerleader effort is multifaceted in order to allow everyone to be a part of the action:
Cheerleader Tryouts:
From January 14 through March 11, Midway Sports will be accepting tryout videos from the first 15,000 women, ages 18 to 25, interested in becoming the next Midway Sports MLB SlugFest Cheerleaders. The final two selected cheerleaders will each receive $5,000 and the opportunity to travel to and participate in exclusive Midway Sports promotional events and activities such as a photo shoot for MLB SlugFest, in-game exposure and the Midway Sports Cheerleader Calendar. For complete requirements, rules and the official entry form visit www.MidwaySports.net.
Judge Sweepstakes:
From January 14 through March 10, SlugFest fans can enter to win a trip to Spring Training in Florida to meet St. Louis Cardinals® star and MLB SlugFest 20-04 cover athlete Jim Edmonds, and be an honorary judge in the selection of the five Midway Sports Cheerleader semifinalists. To enter visit www.MidwaySports.net.
Nationwide Consumer Vote:
From March 21 through April 11, the five Midway Sports Cheerleader semifinalists will have their tryout video, bio and photo posted on www.MidwaySports.net, where fans from around the nation can cast their vote to determine who will be the next two Midway Sports MLB SlugFest Cheerleaders.
Midway Games Inc. is a leading developer, publisher and marketer of interactive entertainment software. Midway videogames are available for play on all major videogame platforms including the PlayStation®2 computer entertainment system, the Xbox(TM) video game system from Microsoft, Nintendo GameCube(TM) and Game Boy® Advance.
For more information about Midway Games visit www.midway.com.
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