In a deal brokered by Eidos' Italian distributor, Leader S.p.A., Scudetto 4 logos will appear in a number of high-profile locations around Juventus' legendary home, the Stadio Delle Alpi. These locations will include the advertising hoardings, the player tunnel and the post-match interview boards.
In addition, the Scudetto 4 logo will feature prominently in each of this season's remaining match programmes and on the official Juventus website, www.juventus.com.
"This deal with Juventus will expose Scudetto 4 to a huge audience in Italy," says Chris Mehers, Export Sales Manager at Eidos Interactive. "And with Juventus being one of the best-known names in world football, this agreement will also reinforce Championship Manager's strong standing amongst the global base of football fans."
Scudetto 4's bid for success in Italy was further bolstered by another deal struck with Contro Campo, the most popular Italian TV football show. Contro Campo is broadcast every Sunday night and reaches 3.5 million viewers.
In the exclusive deal, Scudetto 4 will be mentioned regularly on each programme and every guest, from players to coaches, will be given a complimentary copy of the game. Furthermore, Scudetto 4 Championship Manager will boast a page of coverage in every issue of the Official Contro Campo magazine.
Each issue will see the key games of the week recreated using the Scudetto match engine, with different tactical approaches and player line-ups being used and a comment from the Contro Campo magazine team.
About Eidos Interactive
Eidos Interactive is one of the world's leading publishers and developers of entertainment software. Eidos develops and publishes a diverse mix of titles for the PC, PlayStation®2 computer entertainment system, Nintendo GameCubeTM and the XboxTM video game system from Microsoft. For more information on Eidos and its products visit www.eidos.com
About Leader
The Leader Group is one of main companies in the Italian entertainment market with over 18 years of activity. The group is constituted of four societies that offer tailor made high quality services for customers. Four principal activities: distribution, development, publishing and services. The head chief Leader S.p.A. in Gazzada Schianno has more than 100 employees and it is structured to cover all Italian territory with more than 3000 retailers.