"Bob the Builder: Bob's Castle Adventure will strengthen THQ's leadership position within the kids' interactive entertainment market by bringing an educational game from a proven brand to families this fall," said Peter Dille, senior vice president Worldwide Marketing, THQ. "Last year's title, Bob the Builder: Bob Builds A Park, was awarded the Software of the Year award by Parenting magazine and we expect a strong response to this year's title as well."
"Bob the Builder remains a top-rated show in the pre-school programming block on Nick Jr.® and has gained mass-market acclaim and recognition," said Rick Glankler, Director U.S. Brand Business Group for Bob the Builder. "Bob the Builder: Bob's Castle Adventure for PC offers pre-school-aged kids and their parents a fun, user-friendly game that the whole family can enjoy."
"We are pleased to extend our successful relationship with THQ through another quality Bob the Builder(TM) product," said Dave Lee, Director of Multimedia, BBC Worldwide. "The continued success of Bob the Builder software is an indication of both the popularity of the brand and the high quality of the interactive products -- and I'm confident that Bob the Builder: Bob's Castle Adventure will continue this trend."
Bob the Builder: Bob's Castle Adventure is based on the television adventures of Bob, his business partner Wendy, and crew of fun-loving, all-action building machines including Scoop, the backhoe; Muck, the eager dump truck; Roley, the enthusiastic steamroller; Lofty, the nervous crane; and Dizzy, the energetic cement mixer. In Bob's newest project, players visit a huge castle and must complete ten different activities such as maze construction, find-a-friend in the dungeon, capture spud, and a yummy lunch run with Pilchard. The game features varied difficulty settings for kids as young as three years old. All ages will be engaged in more than ten new activities, all featuring authentic voices and music from the program.
The animated show currently airs on Nick Jr.® five days a week. "Bob the Builder(TM)" features classic and timeless stories focusing on teamwork and problem solving themes appealing to the two to six year-old audience.