Ferrari Challenge draws upon close ties to Ferrari, the input of professional racing drivers and the expertise of award-winning racing game development specialists Eutechnyx to produce the definitive Ferrari experience.

Due to be released for a range of formats on November 23, 2007, attendees can expect to see Ferrari Challenge running on the PlayStation 3, the Nintendo Wii and DS during the global premiere. The PlayStation 3 version will be the technical showcase, pushing the eminently powerful PS3 architecture to the maximum possible limit, while the Wii version will feature the most accurate motion-sensing steering yet seen on the revolutionary console.

Mark Cale, CEO of System 3, said: "Leipzig is the ideal stage for us to reveal our labor of love to the world. It's no secret that I've been a Ferrari fan for many years and Ferrari Challenge represents the coming together of my two most enduring passions – Ferrari racing and video games. We're sparing no expense to insure Ferrari Challenge will be the definitive Ferrari experience and now is the time to show the press how far we've come."

Attendees will have to pre-register to witness Ferrari Challenge's global premiere.