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TDK Mediactive's 'SHREK' To Premiere On XBOX Nov15

by Rainier on Oct. 17, 2001 @ 2:06 a.m. PDT

The much-anticipated Xbox title ships in conjunction with the VHS and DVD release of the computer-animated feature film "Shrek" from DreamWorks Pictures scheduled to launch on November 2, 2001 nationwide.

TDK Aligns Partners with DreamWorks and Microsoft for Launch Marketing

With beautiful, eye-catching graphics inspired by the movie, "Shrek" for the Xbox is well positioned to be a breakout game title for the upcoming holiday season. Suggested retail price of "Shrek" for Xbox is $49.99.

"We are very excited to be a part of the Xbox launch. TDK, Digital Illusions and Microsoft pulled out all the stops for the product development effort of Shrek," said Vincent Bitetti, chief executive officer of TDK Mediactive. "With the added support of DreamWorks, 'Shrek' for Xbox has the rapid momentum and broad appeal to make it a top-selling title for this breakthrough system."

"The 'Shrek' Xbox game creates whole new worlds for 'Shrek'," said Brad Globe, head of DreamWorks Consumer Products. "TDK has delivered a terrific combination of original, action-packed gameplay and Shrek-style humor."

"Shrek" for Xbox is being featured in the Xbox retail demo disk and brochure, and on Xbox point of purchase displays which will be in stores through
holiday. The game will also be featured in the Xbox Odyssey, a mobile gaming experience that will travel around the country and promote the system and games to consumers.

"People really respond to 'Shrek' for Xbox. Its humor, fast paced, quirky gameplay and cinema-like graphics make it one of the ground-breaking Xbox launch titles," said J Allard, General Manager, Xbox Platform. "'Shrek' is a great example of how the Xbox allows us to draw images at the same level of quality of feature films. This will completely change the way that people view video games."

Exclusive hints and tips for the "Shrek" Xbox game will be featured on all units of the "Shrek" DVD. Also part of DreamWorks' home video launch is an instant win game in which consumers can win an Xbox video game system with a "Shrek" Xbox video game, a Nintendo Gameboy Advance system with Shrek Fairy Tale FreakDown(TM) Game Boy game, along with other featured prizes. The launch of the home video and the instant win game is supported by a massive print, radio, and television advertising campaign.

About "Shrek" for Xbox
The Magic Mirror has an important message for Shrek. You see, it seems that the evil sorcerer, Merlin, has captured the lovely Princess Fiona(TM) and has her locked in his Dark Tower Fortress of Pure Evil...Wha ha ha ha!

In order to face off with Merlin, Shrek must travel to the Dark Tower Fortress of Pure Evil (.Wha ha ha ha!), but a thick and foul fog surrounds it. The only way to clear the fog and gain access is to perform Good Deeds across the Fairy Tale Lands. To help him out, the Magic Mirror gives Shrek a Book of Good Deeds and offers to teleport Shrek to places where Good Deeds are required.

"Shrek" for the Xbox features the following:

  • Eight never-before-seen worlds with six missions per level
  • Beautifully bump-mapped environments, real-time shadows, and detailed characters, taking full advantage of the outstanding graphic capabilities of Xbox
  • Sarcastic and twisted humor throughout
  • Whimsical game play populated with new original characters as well as characters from the film

About "Shrek" DVD and VHS Release
On November 2, 2001 the biggest movie of the year gets even bigger with the release of "Shrek" on VHS and DVD. The double disc DVD offers more than 11 hours of entertainment and features 15 minutes of all-new animated material including interactive menus created by the movie's directors. The comedy smash releases on VHS and DVD featuring an all-new, longer ending. Created exclusively for the home video release, the new footage picks up where the movie left off and continues the party with more than 150 Shrek characters showing us what goes on after the fairy tale ending.

Transferred directly from its original digital format, the "Shrek" DVD presents the most visually stunning format for viewing the blockbuster film. Packed with comprehensive, never-before-seen features, including exclusive hints and tips for the "Shrek" Xbox game, the double-disc DVD will hit stores November 2, 2001 retailing at $19.95. An "Instant Win" game will accompany the initial shipment of "Shrek" DVDs and VHS cassettes, offering the chance to win one of millions of prizes, including an Xbox video game system from Microsoft and the "Shrek" Xbox video game.

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