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Disney Interactive Appoints EA For PC Distribution.

by Rainier on Oct. 9, 2001 @ 7:20 p.m. PDT

Disney Interactive is pleased to announce that it has appointed gaming giant Electronic Arts as distributor of three forthcoming PC titles.
EA will begin work immediately, working closely with Disney Interactive on the launch of the two Atlantis titles, Disney’s Atlantis: The Lost Empire Trial By Fire Action Game and Disney’s Atlantis The Lost Empire Activity Centre. These titles will be released in the UK and Republic of Ireland on 19 October in conjunction with the release of Walt Disney Picture’s Atlantis: The Lost Empire. Also scheduled for October release is Disney’s The Snow White Princess Collection, a Princess-focused double pack to tie in with the re-release of Snow White and the Seven Dwarfs on video and DVD. EA will also distribute these titles in Spain and export territories in Central Europe and the Middle East.

Thierry Braille, Vice President & Managing Director, Europe Middle East & Africa, believes that the deal will further strengthen Disney Interactive’s position as leading publisher of children’s software, “Disney Interactive’s properties and brands have a unique strength in the industry across all formats. Our consumers tell us they buy because of the quality of content, the magic of our characters and their trust in the Disney brand. The key to our ongoing success will be getting the right mix of content, price and above all distribution. EA’s distribution capabilities set the standard in the business and we believe both companies will hopely benefit from each other’s respective expertise.”

Continuing their expansion into the family market, EA’s Frank Sagnier, Vice President of EA Distribution said, “Disney is a magical brand for children from 4 to 80 years old. We hope to contribute to Disney Interactive’s growth and we are delighted to distribute such powerful brands and intellectual property which complement perfectly EA’s existing product range.”.

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