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Shrek It Out! Blockbuster Ogre Staged for Xbox Launch

by Rainier on Nov. 6, 2001 @ 10:19 p.m. PST

TDK Mediactive, Inc. , a global publisher of entertainment software, announced today the shipment of "Shrek(TM)" for the Xbox(TM) video game system from Microsoft.

Based on the top grossing film of 2001 (to date) from DreamWorks Pictures, the title's unique game play, captivating environments and irreverent humor earned it a coveted spot in the launch line-up for the highly-anticipated Xbox game system. "Shrek," TDK's first title for Xbox, was developed by Digital Illusion Canada. "Shrek" is rated "T" for Teen by the ESRB and is available now for a suggested retail price of $49.99*.

"Shrek for Xbox represents our continued commitment to producing high quality titles for next generation video game systems," said Vincent Bitetti, chief executive officer of TDK Mediactive. "This is a very exciting time for us here at TDK Mediactive, and we are thrilled to be part of this historic event in our industry."

"Developing this impressive video game based on a blockbuster such as Shrek and having a top-line video game available for Microsoft's Xbox launch plans really demonstrates the talent and capabilities of TDK Mediactive," said Michael G. Gardner, CFA, managing director and head of capital markets at Wedbush Morgan Securities. "TDK Mediactive, the development team, and DreamWorks have created a fun and unique game with broad market appeal. We believe 'Shrek' will be a top-selling title for the Xbox."

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