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Acclaim Sponsors 2001 Gravity Games

by Rainier on Sept. 5, 2001 @ 6:43 p.m. PDT

Acclaim Entertainment, Inc.'s 'Dave Mirra Freestyle BMX 2' becomes official BMX VIDEO GAME SPONSOR of 2001 Gravity Games. Game Kiosks, Event Signage, Internet Promotions and National Television Exposure Kick Off 'Freestyle Thursday' September 6, 2001 At Annual Extreme Sports Competition.
Ushering in the 'Freestyle Thursday' September 6, 2001 launch of its eagerly anticipated Dave Mirra Freestyle BMX 2 for the PlayStation®2 computer entertainment system, Acclaim Entertainment, Inc. today announced that the title has become the official BMX video game sponsor of the 2001 Summer Gravity Games. As the official BMX video game sponsor, Acclaim will host a festival booth filled with kiosks that will let attendees play Dave Mirra Freestyle BMX 2 prior to and throughout its nationwide launch on 'Freestyle Thursday' September 6, 2001. The company will also have Dave Mirra Freestyle BMX 2 signage throughout the main stadium and event area, sponsorships on and a national television commercial that will air on NBC during their coverage of the competition. In addition, Acclaim will be giving away an assortment of raffle prizes at their booth, and Dave Mirra will make an appearance at 2:00 p.m. on 'Freestyle Thursday' to sign autographs, meet fans and help launch the game.

"Acclaim is thrilled to become the official BMX video game sponsor of the 2001 Summer Gravity Games, as it is the perfect venue to kick off 'Freestyle Thursday' and debut the premiere BMX game for the PlayStation®2," said Steve Felsen, Senior Director of Brand Management. "This sponsorship strategically supplements our $4 million integrated marketing campaign and underscores our ability to reach our target audience where they live and play."

Held in Providence, Rhode Island, the 2001 Summer Gravity Games will take place from September 1-9, 2001. Created by Primedia's Action Sports Group and televised on NBC Sports beginning September 30, the Gravity Games feature 250 world-class athletes from 17 different countries, competing in 16 events, including BMX, Aggressive Inline Skating, Skateboarding, Downhill Skateboarding, Street Luge, Wakeboarding and Freestyle Motocross.

The Gravity Games was created by Primedia Action Sports Group, which also publishes magazines such as Bike, Skateboarder, Surfer, Snowboarder and Powder. A leading multimedia marketing solutions and brand development company, Primedia is one of the world's foremost media companies with more than 600 magazine titles and multimedia products, including television, radio, trade shows, Web sites, databases, licensing consumer events and custom marketing.

Dave Mirra Freestyle BMX 2 is the only game that features 10-time world champion and 12-time X Games champion, Dave Mirra. Players complete a variety of challenges to earn the respect of fellow riders as they progress through the game's eight massive levels, which feature the very best in vert, dirt, street and park riding. Dave Mirra Freestyle BMX 2 will offer an innovative S.I.K. trick system, which will allow players to pull more than 1,500 tricks, including the new grind, wall ride and lip trick modifiers. In addition, the game will feature 14 pro riders, including Ryan Nyquist, Mike Laird, and Colin Mackay; super-competitive multiplayer games; and a state-of-the-art BMX Park Editor that will allow users to create their own BMX experience. Dave Mirra Freestyle BMX 2 was developed by Z-Axis.

Dave Mirra Freestyle BMX 2 will be available on "Freestyle Thursday" September 6, 2001 for the PlayStation®2 computer entertainment system at a suggested retail price of $49.99. For more information about the game, visit the Acclaim Web site.

About Acclaim Entertainment
Based in Glen Cove, N.Y., Acclaim Entertainment, Inc., is a leading worldwide developer, publisher and mass marketer of software for use with interactive entertainment game consoles including those manufactured by Nintendo, Sony Computer Entertainment, Sega and Microsoft Corporation as well as personal computer hardware systems. Acclaim owns and operates four studios located in the United States and the United Kingdom, and publishes and distributes its software directly in North America, the United Kingdom, Germany, France, Spain, Australia and the Pacific Rim. Acclaim also distributes entertainment software for other publishers worldwide, publishes software gaming strategy guides and issues "special edition" comic magazines from time to time to support its time valued brands, Turok and Shadow Man. Acclaim's corporate headquarters are in Glen Cove, New York and Acclaim's common stock is publicly traded on NASDAQ.SC under the symbol AKLM. For more information please visit our website.

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