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Infogrames & Codemasters Announce Distribution Agreement

by Rainier on Sept. 6, 2001 @ 8:10 a.m. PDT

Interactive entertainment company Infogrames, Inc. today announced that it has entered into an exclusive distribution agreement with UK-based game publisher, Codemasters. Under the terms of the one-year deal, Infogrames will be the sole distributor of Codemasters’ interactive entertainment titles throughout North America.
Codemasters expects to publish 17 SKUs in the next 12 months. The first title Infogrames will distribute under the agreement will be Operation Flashpoint, Codemasters’ intensely realistic military action game for the PC. Operation Flashpoint shipped on August 28, 2001 and carries a suggested retail price of $39.99.

“We are confident that this new distribution deal with Infogrames will serve our best interest in the North American territories, and having worked closely with Infogrames’ President Denis Guyennot in the past, I am sure we will achieve all of our goals,” commented Sebastien Soulier, President of Codemasters U.S. “Our excitement is heightened by the fact that the first product to be shipped under this partnership will be a game as highly anticipated as Operation Flashpoint.”

“We’re thrilled to welcome Codemasters to our affiliate slate and are pleased to be associated with games of the quality that Codemasters develops,” said Wim Stocks, Senior Vice President, Sales and Distribution, Infogrames, Inc. “With our distribution network of more than 22,000 outlets, we’re confident that we can help Codemasters achieve the success and renown it has earned in Europe.”

Codemasters took measures to ensure that its transition to its new distributor would be seamless, having no negative impact on retailers or consumers.

Established in 1986, UK-based Codemasters, is one of Europe’s best-selling game-makers, developing and publishing titles for the console platform and PC. Codemasters products first appeared on U.S. retail shelves in 1999. The company’s 2001 slate of titles, including Blade of Darkness and Operation Flashpoint furthers its goal of providing energetic, compelling and innovative entertainment to gaming fans of all genres. In keeping with the company’s mission to remain on the cusp of the gaming wave, Codemasters is developing games for online and next generation platforms. Codemasters can be found at their web site.

About Infogrames
New York-based Infogrames, Inc. is the second largest third-party publisher of interactive entertainment software in the U.S. The Company develops video games for all consoles (Sony, Nintendo and Microsoft), PCs, and Macintosh systems. Infogrames’ catalogue of more than 1,000 titles includes award-winning franchises such as Alone In The Dark™, Civilization™, Deer Hunter®, Driver™, Roller Coaster Tycoon®, Test Drive®, and Unreal®, and key licenses including Survivor™, Warner Bros. Looney Tunes™, Nickelodeon’s Blue’s Clues™, Dragon Ball Z, Mission Impossible®, Harley-Davidson®, Major League Baseball®, and the National Football League®, among many others. The Company’s Humongous Entertainment and MacSoft labels are leaders in children’s entertainment software and Macintosh entertainment software, respectively.

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