"BMX XXX is the talk of the industry, sparking heated debates over how video games have become older and bolder," said Ben Fischbach, Senior Brand Manager. "Our site reflects the game's over-the-top humour and offers a sneak-peak at the ground-breaking direction that we are taking interactive entertainment. The fact that certain media outlets would not run our print advertisements from our 'Keep it Dirty' marketing campaign, reinforces our belief that we are creating something truly unique that will change the way people play and think about video games." Here are some screens so you can see what the fuzz is all about ...