To support the release of Zanzarah, Xicat is launching a web promotion offering gift items as well as a rebate for the game. This promotion will hit three major teen girl sites (Seventeen.com, gurl.com & teenmag.com), and will run the first three weeks of December. Xicat has partnered with cosmetics company, Tarnished Angel, who will be providing the free nail polish and delivery for the promotion. Xicat will be also offering a $5 rebate card with purchase of the game.
“Zanzarah is a game designed for girl gamers who just can’t identify with the Lara Crofts of the world, but want to play a strong female lead.” Says John Linn, Creative Director at Xicat. “We are expecting some great response from the promotion as well; there really isn’t any competition in this much ignored teen girl market. We’re confident Zanzarah will be a key title for Xicat this holiday season.”
Zanzarah, expected to hit store shelves on Tuesday, December 10th, is available on PC CD-ROM throughout North America, and is rated T for Mild Violence.