In Beyblade, players become active competitors as they use strategy to build and customize their battle equipment in pursuit of becoming the World Beyblade Champion. Each Beyblade is as unique as its owner. Players may customize the assembly of five key parts -- The Bit, Attack Ring, Weight Disk, Spin Gear and Blade Base. The series airs daily on ABC Family kids' action/adventure block in the U.S. and on YTV in Canada.

"Beyblade is a rapidly growing property that is being supported with a variety of merchandising, promotional and advertising programs during the holiday season and beyond," said Ron Scott, President at Crave Entertainment. "Our game will let fans enter the world of Beyblade, become active competitors, and experience the excitement of a Beyblade tournament on a first-hand basis."

"Crave is a terrific partner for the videogame category on Beyblade. Moreover, we are enthusiastic about their contribution to our marketing and merchandising programs and we are confident that the growing number of Beyblade fans will enjoy this outstanding product," says Sid Kaufman, Executive Vice President Worldwide Licensing and Merchandising.

The game features more than ten different characters to choose from based on the anime style of the television show and the ability to battle a wide variety of AI controlled opponents as skills are mastered throughout the game. Players can defeat an opponent by knocking them out of the stadium or playing a game of "cat and mouse" with them until they no longer spin.

An intuitive control scheme allows users to quickly master the combat system. The game includes a fun tournament mode as well as the versus mode that allows players to challenge a friend. All of the action inside the Beystadium is accompanied by commentary. Hip sound effects are reminiscent of the Beyblade television show.

Through d-rights, Inc. and Corus Entertainment's Nelvana, merchandising agent, Hasbro has the rights to manufacture tops and other toys based on the Beyblade sports entertainment brand in the U.S. and various other countries. Originally Beyblade products are marketed, manufactured and distributed in Japan by Takara Co.

Corus Entertainment is a Canadian-based media and entertainment company. Corus is Canada's market leader in both specialty TV and Radio. Corus also owns Nelvana Limited, one of the world's largest international producers and distributors of children's programming and products. The company's other interests include music, television broadcasting and advertising services. A publicly traded company, Corus is listed on the Toronto (CJR.B) and New York (CJR) Exchanges. Corus' Web site can be found at corusentertainment.com