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TDK Secures 'Chevrolet' License

by Rainier on May 15, 2002 @ 12:30 p.m. PDT

TDK Mediactive, Inc. announced today that a five-year worldwide licensing agreement has been forged with the Chevrolet division of General Motors Corporation. Under the agreement, TDK Mediactive now has publishing and distribution rights for interactive video games based on the Chevrolet license, specifically dedicated to the Corvette 50th Anniversary.

First-Ever Corvette Titles to Hit Next-Generation Gaming Consoles in 2003

"The acquisition of this significant automotive license will considerably bolster the 2003 TDK Mediactive line-up," said Vincent Bitetti, chief executive officer of TDK Mediactive. "The Corvette is a widely known and respected brand of sports automobile, and we intend to develop a strong franchise of games that will provide automobile enthusiasts and gamers alike the chance to experience its incredible power, heart-stopping speed and extensive history."

About TDK Mediactive, Inc.

Southern California-based TDK Mediactive, Inc. is a global publisher of high-quality interactive entertainment software for the PlayStation 2 computer entertainment system, PS one game console, Xbox video game system from Microsoft, and the Nintendo GameCube, Game Boy Advance and Game Boy Color systems. The company also publishes titles for personal computers via a co-publishing agreement with Activision Value, a subsidiary of Activision, Inc.

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